Amazon Unveils $200 Echo Look Camera, Your New Fashion Advisor

The Echo Look is a voice-controlled camera that can take photos and videos as well as judge the outfit you’re wearing.

Today, Amazon introduces a device that claims to become the right hand for the fashion-forward. The Echo Look, a sleek voice-controlled camera, will run your commands and quickly take photos and videos of the outfit you’re wearing. Artificial intelligence will even allow the device to judge your outfit.

For those who don’t really rely on their own judgments, the Echo Look will be “an easy way to get a second opinion”. The device offers an application called Style Check that combines machine learning and the expertise of fashion aficionados to give personal wardrobe advices “based on current trends and what flatters you”.

Yes, there are world-famous people like Steve Jobs and Mark Zuckerberg who are famous for wearing the same kind of outfit every day. The Echo Look will do all the work for the rest vast majority of people.

Amazon has created the product right in time – the Echo Look will serve as a personal fashion photographer in our era of the professional Instagram influence. Only time will show whether a new camera works out. It can be either a surprise hit like the original Amazon Echo, or a failure like the Amazon Fire Phone. Anyway, Amazon feels confident to take a risk and offer innovative products in the next wave of computing just as the overfilled smartphone market starts to slow down.

The Echo Look is supported by Alexa, the built-in virtual assistant. In general, you pay $199 for a microphone and camera to put in your bedroom. According to Amazon, the photos will be stored only on its computers unless you manually delete them. It is only doubtful if you will trust Alexa to dress you in the morning taking into account that Amazon’s fashion algorithms are still largely unknown.

Just like the Echo was a new-comer in the world of voice assistants, the Echo Look can open up a market for in-home cameras all its own.

As artificial intelligence attracts more attention, cameras are getting way smarter. The Echo Look represents a hyper-specialized version of so-called “computer vision” technology. While Snapchat uses the technology for famed selfie filters, and FaceApp for the change of your gender, Echo Look employs computer vision tech as a fashion coach.

Looking back on the launch of the Amazon Echo, it is necessary to say that it was first sold as a smart speaker with some basic voice commands. It took some time for it to transform into a smart-home-controlling, voice-shopping powerhouse. Echo Look is also a focused device with a very specific sales pitch.

But once the camera is hooked up to the internet, it enables various kinds of things ranging from tracking your pet through your home, or helping you to find keys, to even acting as a security system like Alphabet’s Nest Cam.

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