The new option to create collections of the posts you like is already available both on iOS and Android.

Instagram has announced a new feature called Collections that will be available starting this week. Users will be able to create new collections to save posts or create collections out of the already existing saved posts.

To start using the new feature, you need to tap and hold the bookmark icon underneath any post to save it directly to a collection. To create a collection of your existing photos, you will have to tap the plus icon in the top right corner, give your collection a name and select the saved posts you’d like to add. Once the collection has been created, you can view it any time from your profile.

Last December, Instagram introduced an option to save posts. The developers have noticed that 46 percent of Instagrammers have saved at least one post since that time. Indeed, Instagram users regularly come across posts they want to save and look back on later – it can be funny videos or inspiring quotes, outfits, travel details, or products they want to try.

As one more step forward, Instagram has decided to allow users to plan next day trips, revisit favorite artists’ illustrations or always have some animal videos on hand and came up with collections.

As for now, collections are private as well as saved posts. If one day Instagram makes collections shareable, it will be a significant crack-down on Pinterest, a social network that focuses on sharing of personal collections. While Instagram is a popular business platform, sharing collections will be interesting not only for personal accounts, but for business-oriented ones as well.

Instagram’s bookmarking feature still has a lot of overlap with Pinterest, as more and more people like Instagram as a place with style tips, recipes, travel ideas, craft projects, inspirational quotes and other areas where Pinterest had made a name for itself.

Last week, Pinterest got one more rival – this time in the form of Google, not Facebook. Google announced its own fashion “style ideas” right in Image Search, along with an expanded selection of similar items when searching for apparel and accessories. One more exciting announcement came from Google at the beginning of the month – the company launched its own YouTube TV that will deliver 40-plus channels of entertainment, news and sports to the selected cities for $35 per month.

Judging by the Snapchat-inspired feature Stories that is now even more popular than the original, it wouldn’t be surprising if new collection feature makes a hit soon.

Collections feature is rolling out now and is available on iOS and Android as part of the Instagram version 10.16 update in the Apple App Store and Google Play.

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