Apple has unveiled a set of new products including a cheaper iPad, larger iPhone SE and new colors for the iPhone 7 and 7 Plus.
iPhone7 and 7 Plus will now be available in an unexpected red color for £699. Thus Apple starts its Product Red campaign – Apple makes a contribution from every purchase to the Global Fund for HIV and AIDS programmes. The range of red products also includes red cases, a red iPod shuffle, nano and touch, red Beats products and a red Apple Watch sport band. According to Apple, it has generated over $130m (£104m) through the project.
Along with new color of iPhone, Apple has introduced 32GB and 128GB versions of the iPhone SE, which until now was available in 16GB and 64GB sizes. The original sizes of the low-end iPhone, released a year ago, are no longer available.
The 9.7-inch iPad with a split screen mode and retina display will now cost £339, a significant decrease from the iPad Pro’s £549.
You can already find the iPhone SE on Apple’s website while both the red iPhone 7 and lower-end iPad will be available on March 24.
The introduction of new products comes alongside the launch of a range of Spring-themed Apple Watch straps and a new app called Clips where users can share animated videos and photos on social media.
iPhone fans look forward to the promised dramatic redesign of the device for the tenth anniversary of Apple later this year. Reportedly, the iPhone 8, which could be called the iPhone X or iPhone Edition, will have an edge-to-edge display, no home button and wireless charging. Apple is rumored to be designing three versions of the handset, with a third model featuring an OLED (organic light-emitting diode) screen rather than the traditional LCD.
As far as Apple has been significantly investing in augmented reality, the company is rumored to add interesting features to iPhone8. For instance, users will be able to see additional information about an object or place seen through the camera. It is rumored that there will be a set of editing tools to allow users to move and remove objects in a picture, or add masks similar to those in Snapchat. According to Tim Cook, Apple chief executive, the augmented reality is “huge” and will be as significant for society as the smartphone has been.
Allegedly, the technology giant is also planning a new 10.5-inch iPad with an edge-to-edge display. The launch of iPad was originally expected in spring but Apple hasn’t held an even so it will most possibly come alongside the iPhone 8 in autumn or at its developer conference WWDC in early summer.