Bruno Mars is Back, Unleashes ’24K Magic’ Album

Bruno Mars is presenting his third most-polished album where he relies on clichéd lyrics and phoned-in vocals.

At just 31 years old, Bruno Mars is a featured artist with millions of fans all over the world. His famous Uptown Funk became one of the best-selling singles of all-time and broke chart and streaming records. It was holding the number one position on the Billboard Hot 100 in the US for 14 consecutive weeks.

Reportedly, the song was raking in $100,000 a week through Spotify streams alone — the fact is not surprising, taking into account that it was possibly in all wedding, bar mitzvah and block party playlists.

Now, Bruno Mars is presenting his third studio album, 24K Magic, a sleek, chest-puffing call to the dance floor that aspires to be nothing more than a feel-good Friday night soundtrack.  The lead single 24K Magic was released in the beginning of October.

Mars has scheduled a Las Vegas residency show in MGM’s Park Theater at Monte Carlo on December 30-31, 2016, with more shows planned for March 2017. As it was previously announced, the performer will start his tour of Europe and North America on March 28 at Sportpaleis in Antwerp, Belgium and finish it on November 11 at the Forum in Los Angeles.

The 24K Magic album demonstrates the particular evolution of the artist – from a reggae-tinged Motown crooner on 2010 debut Doo-Wops & Hooligans, and bawdier, jauntier fare on 2012’s Unorthodox Jukebox.

24K turns out to be Mars’ most polished album so far where he relies on clichéd lyrics and phoned-in vocals, and shies away from the vulnerability that endeared him to fans on ballads Grenade and When I Was Your Man.

His longtime producing team, including Mars, Philip Lawrence, and Ari Levine has made a considerable step forward. The album is oddly aloof unlike the classic R&B Mars used to emulate.

Listening to 24K‘s tightly-packaged nine tracks, it is becoming clear that Mars doesn’t miss an opportunity to show off his wealth or ability to enslave hearts, which he makes clear from the get-go on the album’s shimmering title track.

As if being a follow-up of Uptown Funk, 24K Magic shows Mars as a “dangerous man with money in my pocket” over an indelible disco-funk beat.

Track That’s What I Like takes his cheerfulness to borderline obnoxious levels. In Versace on the Floor and Calling All My Lovelies, a heartbreak song where he blames a lover for not returning his calls, Mars turns to the braggadocio again. (“I got too many on my team for you to act so mean / I got Alicia waiting, Aisha waiting, all the ‘ishas waiting on me.”)

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