The Cupertino based company introduces a series of updates and novelties at its press event yesterday.

Apple has just announced a whole lineup of three new MacBook Pro laptops, each of which features as many as four (!) USB Type-C ports. And you know what that means — you’re going to need more dongles.

So, once again, the iPhone 7 comes with a lightning to USB Type A cable. The MacBook Pro comes with four USB ports – not bad but they’re all Thunderbolt 3, USB Type-C ports. As Engadget notes, that means you’ll have to buy a $20 adapter – or a new cable altogether – to connect your devices, and photographers will need a separate SD card reader too.

The company has also upgraded the unveiled devices with Touch ID, making it possible to switch computer accounts and secure online shopping with fingerprint recognition.

“A lot of people spend a lot of time on these machines. The key for them is incremental innovations that make their job easier,” said Ben Bajarin, an analyst at Creative Strategies. “That’s value.”

A 13-inch Macbook Pro with Touch Bar at various configurations will go on sale starting from $1799, and a 15-inch version starting at $2399.

Apart from the mentioned both devices also feature some hardware updates, with faster processors, brighter screens and an overall lighter weight.

The iPhone maker has already begun taking orders on Thursday, with touch-enhanced models promised to begin shipping within three weeks and the standard keyboard version available immediately.

“Apple now has the most compelling and coherent lineup of laptops it’s had in several years,” said Jackdaw Research chief analyst Jan Dawson. “But, Apple’s laptops no longer enjoy the kind of big hardware advantage they’ve had in the past.”

The company has also introduced to public a new TV application crafted to use iPhones, iPads and internet-video streaming boxes hubs for television viewing.

“Now, there is a unified TV experience; one place to discover and enjoy your favorite TV show and movies across all your devices,” Apple chief executive Tim Cook said at the event.

Siri is built into the TV application, allowing users to ask for shows or searches naturally. Moreover, the software also allows viewing live broadcasts and can search out content available in other applications on Apple TV.

“The new TV app should make Apple TV easier to use, and create something more analogous to the programming guides on pay TV services,” said analyst Dawson.

“However, Apple’s ability to get holdout app makers like Netflix on board will determine how useful the app ultimately is — the proposition breaks down pretty quickly if major apps are missing.”

The news about new Macbook comes a day after Microsoft announced the Surface Studio, an all-in-one PC with a 28-inch PixelSense display, with the thinnest display ever built according to Microsoft and a 3:2 display ratio.

“Spec-wise, there’s a choice between an Intel Core i5 and i7 processor, as well as an Nvidia 980 4GB GPU, 32 GB of RAM, and 2TB of storage. There are also 2.1 virtual surround speakers, and the power supply is integrated into the base. Port selection is fairly paltry though, with four USB 3.0 (where’s thunderbolt?), Mini DisplayPort, an SD card slot, and an Ethernet port,” The Next Web specifies.

“As for the display, Microsoft says it has the thinnest ever LCD monitor in its forged aluminum chassis. The 28-inch display has 13.5 million pixels (compared to 8.3 million in a 4K display), and Microsoft noted a heavy focus on color accuracy. There’s even an easy way to switch from DCI-P3 to SRGB on the fly for all the monitor nerds out there.”

It will go on sale in time for Christmas and cost $3,000, although Microsoft warned there would be ‘limited quantities’ available.

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