The tech giant unveiled multiple creative-minded products including a major Windows 10 upgrade and its first PC called the Surface Studio.

After months of rumors, leaks, and speculation, Microsoft has introduced several serious updates and some novelties.

The company announced a major update of its Windows 10 scheduled for the beginning of 2017 and dubbed “Creators Update”. The update is promised to include a range of 3D creation tools, live-streaming and custom tournaments for the Xbox app, and a focus on communicating with close contacts by putting “people at the center of the Windows experience.”

Terry Myerson, executive vice president of Microsoft’s Windows and devices group, admitted at the event that he wanted Windows 10 to “have the effect of the Gutenberg press on the next wave of computing.”

Speaking about the introduces 3D creation tools, Microsoft Paint should also be noted as it was significantly relaunched and revamped with a focus on 3D. The new graphic editor was designed to help users easily turn photos into 3D “memories,” export three-dimensional Minecraft creations, doodle in 3D, and make most anything an interactive object.

Microsoft is betting people will want to view their work on the HoloLens or on a multitude of other VR and AR headsets. Users who don’t want to buy new hardware for their Paint creations can also just share their work directly to Facebook.

Apart from HoloLens platform, the tech giant also introduced to public its first foray into virtual reality with VR headsets for Windows 10. Though the exact release date remains unknown the company representative did mention that HP, Dell, Lenovo, Asus, and Acer will all be making headsets.

Once again Microsoft has voiced that it strives to help users interact with the most important people in their life, like spouses, best friends, and family. The Creators Update was designed to ease communications with these “key people”. Now they can be done directly in the task bar, where users can drag and drop content.

However, all attention was stolen by the highly speculated and rumored novelty – Surface Studio, an all-in-one PC with a 28-inch PixelSense display, with the thinnest display ever built according to Microsoft and a 3:2 display ratio.

“Spec-wise, there’s a choice between an Intel Core i5 and i7 processor, as well as an Nvidia 980 4GB GPU, 32 GB of RAM, and 2TB of storage. There are also 2.1 virtual surround speakers, and the power supply is integrated into the base. Port selection is fairly paltry though, with four USB 3.0 (where’s thunderbolt?), Mini DisplayPort, an SD card slot, and an Ethernet port,” The Next Web specifies.

“As for the display, Microsoft says it has the thinnest ever LCD monitor in its forged aluminum chassis. The 28-inch display has 13.5 million pixels (compared to 8.3 million in a 4K display), and Microsoft noted a heavy focus on color accuracy. There’s even an easy way to switch from DCI-P3 to SRGB on the fly for all the monitor nerds out there.”

“It’s not just a beautiful PC, it was made to make you more creative,” Panos Panay, Corporate Vice President for Surface Computing said at a New York launch event. “It has a ‘zero gravity hinge’ that can be easily moved depending on whether the user is drawing, writing or using it horizontally like a drafting board.”

“This is a new way to create, a new way to produce, it’s absolutely a new way to work,” said Panay. “You can pick any angle, any position you want,” he added, demonstrating the hinge.

It will go on sale in time for Christmas and cost $3,000, although Microsoft warned there would be ‘limited quantities’ available.

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