Facebook shares the experience of company management and proves its reputation of more than just a social network. Now, we are talking about Workplace, a new app that Facebook has presented after 20 months in a closed beta.
As Facebook team admits, they have been using an internal version of the app for many years. While Facebook itself allows people connecting from all over the world, Workplace can do the same with coworkers. Initially, Facebook expanded the app when only started testing it with a few other organizations. Today, more than 1,000 organizations around the world use Workplace with top five countries including India, the US, Norway, UK and France. The progress is so obvious that Facebook team decided to announce the app so that it could be available for any company.
Talking about Workplace and its role in the company development, creators underline that the app is more than just communication between desks within the walls of an office. Nowadays, there is such a great variety of companies operating in different spheres. It makes sense that the structure of companies differs as well. Traditionally, people work in offices. But there are those who spend their entire workday on the go, on their mobile phone, or out in the field.
“We’ve been amazed by the breadth of organizations who’ve embraced Workplace — from a shipping company that can now connect with their ship crews using Live video, to a bank that now uses Workplace instead of fax machines and newsletters to share updates with its distributed bank branches. Large multinational companies like Danone, Starbucks and Booking.com, international nonprofits such as Oxfam, and regional leaders such as YES Bank in India and the Government Technology Agency of Singapore have all embraced Workplace. People work in different ways, around the world, and Workplace’s mission is to help them stay connected”, Facebook team writes in the announcement.
Workplace brings all the best from Facebook together – whether we are talking about the basic infrastructure such as News Feed, or the ability to create and share in Groups or via chat, or useful features such as Live, Reactions, Search and Trending posts. The app allows chatting with colleagues across the world in real time, hosting virtual brainstorms in a Group, or watching CEO’s presentation on Facebook Live.
Besides, Workplace has its own unique features that include a dashboard with analytics and integrations with single sign-on, or identity providers making integration of the app into company’s IT systems easier.
Assistance in collaboration between companies is also offered. Employees of different companies can interact via Multi-Company Groups. The option will be rolling out to all customers in the coming weeks.
To promote its Workplace, Facebook has announced the Workplace Partner Program, a group of technology and professional service organizations such as Deloitte who will help Facebook to bring Workplace to more businesses across the globe. Thus, companies can get information and access Workplace via Facebook team directly as well as via approved and trained partners.