Apple has prepared a number of incredible updates to unveil the best iPhone they have ever made.

The big event occurred! Announced several days ago, the presentation of new advanced iPhone 7 and iPhone 7 Plus took place at the Bill Graham Civic Auditorium in San Francisco, California. Apple has finally unveiled the most up-to-date iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day.

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”

iPhone 7 and iPhone 7 Plus with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and the first water and dust resistance, will be available in more than 25 countries beginning Friday, September 16.

Improved camera systems

The new iPhone can boast of new advanced camera systems that used to be the most popular in the world while now simply exceeds all expectations.  The 12-megapixel camera includes optical image stabilization, a larger ƒ/1.8 aperture and 6-element lens enabling brighter, more detailed photos and videos. Camera enables making brighter, more detailed photos and videos with more vibrant colors.

Both iPhone 7 and iPhone 7 Plus have the same 12-megapixel wide angle camera while iPhone 7 Plus has additional 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.

Apple emphasizes additional camera improvements:

  • New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds, resulting in incredible photos and videos;
  • New 7-megapixel FaceTime HD camera with wide color capture, advanced pixel technology and auto image stabilization for even better selfies; and
  • New Quad-LED True Tone flash that is 50 percent brighter than iPhone 6s including an innovative sensor that detects the flickering in lights and compensates for it in videos and photos.

Advanced battery life

New iPhone 7 and iPhone 7 Plus have Apple A10 Fusion chip, the most powerful chip ever in a smartphone. It offers more time between charges with the longest battery life ever in an iPhone. The A10 Fusion’s CPU has four cores, two integrating high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that can operate at just one-fifth the power of the high-performance cores. Apple provides also more powerful graphics performance, running up to three times faster than iPhone 6 at as little as half the power. Altogether, these features enable a new level of gaming and professional apps.

Both phones support up to 25 LTE bands and LTE Advanced enabling three times faster data rates at up to 450 Mbps. Japanese customers will be delighted to know that iPhone will now support the leading FeliCa contactless technology, and Suica, Japan’s dominant transit card issued by JR East, the world’s largest transit operator.

Superior Audio Experience

Apple has developed new stereo speakers for iPhone 7 and iPhone 7 Plus enabling immersive, two times louder sound, increased dynamic range of sound and a higher quality speakerphone. The new iPhones have EarPods with Lightning connector for perfect sound delivery, 3.5 mm headphone jack adapter so that customers can continue using old headphones and accessories.

Innovative design

Apple offers two new black finishes in addition to traditional solver, gold, and rose – a beautiful black finish that has an anodized matte appearance, and an innovative jet black finish that has a deep, high-gloss look.

Now, iPhone offers the most advanced protection like never before against spills, splashes and dust.

Both iPhone 7 and iPhone 7 Plus have more colorful Retina HD display with a wide color gamut for cinema-standard colors, greater color saturation and the best color management in the smartphone industry.

New iOS 10

iPhone 7 and iPhone 7 Plus offer iOS 10 with updated Messages for more expressive and animated ways to chat with friends, the ability for Siri to do more by working with apps, new ways to interact with apps and even more places to use 3D Touch, beautifully redesigned Maps, Photos, Apple Music and News apps, and the Home app to manage home automation products in one place.


As for the prices, Apple will offer iPhone 7 and iPhone 7 Plus in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at $649 (US) while the new jet black finish will be sold exclusively on the 128GB and 256GB models on, Apple Stores, Apple Authorized Resellers and select carriers.

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