Canon has upgraded its 5D Mark III with some new interesting features making a perfect camera for videographers and filmmakers.

Canon’s 5D Mark II must be familiar to all amateur filmmakers because it is the first camera that allowed shooting high-quality full HD video with TV and movie-worthy production values. Today, Canon announced that the model is upgraded to new 5D Mark IV, a truly elite camera.

Canon EOS 5D Mark IV camera is equipped with a 30.4 megapixel full frame sensor with 4K video capability – capability that mirrorless cameras like Panasonic’s GH4 have had for years and Sony’s Alpha-series cameras now come standard with. Some of the upgraded features of the camera include a full-frame 30.4 megapixel CMOS sensor with ISO range 100–32,000; still expandable up to 50–102,400. Mark IV is weather-sealed and full frame, which makes it an excellent purchase for any serious photographer.

Videographers and filmmakers will be glad to know that new Canon camera had the ability to record in 4,096 x 2,160 resolution at 30p or 24p and capture 8.8-megapixel 4K still images from the footage has been long overdue. Canon has also provided the camera with HDR (High Dynamic Range) video recording to prevent blown out highlights, built-in timelapse, HD recording at 120 fps, and a 3.2-inch touchscreen with 1.6 million-dot resolution.  The EOS 1DX Mark II used to allow using it only for autofocusing while Mark IV makes it fully functional everywhere.

Experts emphasize the 61-point AF system together with dual pixel focusing technology as one of the most interesting features of Canon 5D Mark IV. Meanwhile, Canon’s DIGIC 6+ Image processor runs the show with a cunning 150,000-pixel RGB+IR metering sensor.

The super fast dual-pixel CMOS autofocusing technology is the same from the EOS 80D. Native ISO spans 100-32000 and the camera can shoot continuously at seven frames per second.

Canon is keeping with the progress and makes EOS 5D Mark IV with built-in Wi-Fi, GPS and NFC. The battery is the same from 5D Mark III, two memory card slots (Compact Flash and SD card), microphone jack, headphone jack and USB 3.0 port.

The price for the 5D Mark IV that will go on sale in early September will make up $3,500 for the body only. Canon will also make camera with an EF24-70mm f/4L lens available for $4,400 (early September) and with an EF24-105mm f/4L IS II USM lens for $4,600 (late October).

If you have been waiting for a new Canon full frame camera, it is high time to prepare for a purchase. It could be another four years until a new 5D Mark V will be released.

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