Uber says it kills off the “instant” delivery option in New York City after just one month.

Uber announced its decision to shut down the “instant” delivery option for its UberEats food delivery service in New York City just one month after it was launched.

In an email, the company revealed to its users in New York that it will continue with its standard service, while its instant option – pre-fixed items like sandwiches or salads in 10 minutes or less – is being shut down.

“In order to bring you the most exciting selection, the highest quality food, and the fastest delivery time, we’ve decided to narrow our focus,” the company said. “Starting today, 4/18, we’ll no longer be offering a daily Instant Delivery lunch menu.”

UberEats has been delivering lunch to Manhattanites for months. However, in March the food delivery service expanded, offering to use it in10 cities across the country, including such megapolises as Chicago, New York, Los Angeles, and San Francisco.

Now Uber offers an all-day menu of tacos, curries, and salads that can be delivered any time between 8 a.m. and midnight.

Alongside with the announcement it became know that UberEats today was launched in Melbourne, Australia. The compay’s representative explained that Uber has over 80 of the city’s restaurants signed up to the service including Super Normal, Gazi and Jimmy Grants, which will operate on a daily basis between 11am and 10pm.

General Manager for UberEATS Australia, Simon Rossi, said UberEATS aims to target delivery time and accessibility with restaurants that may not currently offer a delivery service.

“Melbourne is the ultimate foodie city, and UberEATS enables us to help more people access the city’s great food from top restaurants in their suburb and beyond,” Mr Rossi said. “Our goal is to offer people what they want to eat, when they want to eat, in the quickest time possible.”

Mr Rossi went on, adding that he’s sure – Uber’s existing reputation as a user-friendly service would sigle UberEats out from its competitors.

“As people have come to expect from our Uber services, it will be seamless, just the touch of a button,” Rossi oted.

After the initial launch period, Rossi says UberEATS will soon expand its delivery service to the suburbs. It also plans to introduce breakfast and late-night services down the track.

Meal delivery is just one of Uber’s attempts at expanding its ride-sharing service beyond shuttling just people around town. Uber CEO Travis Kalanick says he wants Uber to be a local delivery option for on-demand anything from food to clothes to flowers and toiletries.

Uber’s push into local deliveries shouldn’t threaten shipping companies like FedEx and UPS, Uber CEO Travis Kalanick said.

Ride hailing company Uber’s aspirations of delivering meals, diapers and new sneakers are no secret. But FedEx and UPS shouldn’t worry too much.

“They’re delivering something from Chicago to LA, that’s not our game,” Uber co-founder and CEO Travis Kalanick said on Wednesday at a conference in San Francisco hosted by business software company Salesforce.

He explained that Uber’s interest rests with local delivery. Competing with major shipping companies for long-distance logistics isn’t in his sights.

Uber began as a way to hail a private black car, and eventually expanded to drivers using their own cars to ferry passengers. It then pushed into carpools.

“We’re in the business of delivering cars in five minutes, but once you can deliver cars in five minutes, there’s a lot of things you can deliver in five minutes,” Kalanick said.

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