“When we first launched Chat, our goal was to emulate the best parts of face-to-face conversation. Chat 1.0 was all about the joys of being here — when most apps told you when your friend was typing, Chat let you know that your friend was listening,” explained the company’s executives.
“Today, we’re excited to introduce Chat 2.0. You can start by sending a few chats, and when your friend shows up, start talking or video chatting instantly with one tap.”
They added: “Your friend can simply listen if you want to sing them a song, or watch if you have a new puppy to show them. If they aren’t there, you can quickly send an audio note to say what you mean. And sometimes, a sticker says it best :)”.
Speaking about the stickers, now the app features more than 200 stickers with walruses, sloths, aliens, and, for sure, Snapchat’s signature ghost, and they can be searched by keyword, as on Facebook Messenger.
The update also includes a change to the Stories feature, which broadcasts friends’ public snaps for 24 hours after they’re posted.
Moreover, the app automatically advances to the next story in the user’s feed. And if you tire of watching one friend’s story, you can now swipe left to see the next story down.
The result is an app that now feels a bit closer to television — a “lean-back” experience that encourages you to consume your feed as a single product, rather than as a collection of moments.
Snapchat says it only saves snaps submitted to Live stories temporarily and deletes everything else – nothing about privacy has been altered or omitted.
“What we love most about the new Chat is how easily you can transition between all these ways of communicating — just like you do in person,” states the firm.
“When that’s possible, you aren’t texting, calling, or video chatting… you’re just talking. We’ve been working on this redesign for a while — we can’t wait to hear what you think!”
By the way, Snapchat’s Chat 2.0 comes after the rumors appeared claiming that the company reportedly snaps up Bitmoji app maker Bitstrips for $100 million.
However, the details of the reported deal remain unknown, the company also refused to comment on the issue.
Bitstrips was launched in Toronto 9 years ago, but the company gained popularity only after it introduced a Facebook app in 2012.
Currently Bitstrips provide an Android, iOS and Chrome app, which can be used to create personalized emoji in a variety of situations. Use them in various messaging apps, from iMessage to Whatsapp.
The acquisition is somewhat of a logical fit for Snapchat, which, as it was already mentioned above, has a variety of emoji.
Throughout 2015, Snapchat got in the list of the top 13 US apps downloaded overall and even placed among the top 3 most downloaded photo and video app.
This past January, the app reported seven billion mobile views each day from 100 million daily users, compared to Facebook’s eight million views and 1.55 billion users.