The world searching giant is reportedly developing an iOS keyboard. According to The Verge, Google is currently working on its own third-party keyboard for iOS and has been doing so for “months.”
Despite the fact that’s still unclear when and whether the novelty will see the green light, the publication speaks of several features the company has been working to implement as employees test it.
“The Google keyboard incorporates a number of features meant to distinguish it from the stock iOS keyboard. Like its Android counterpart, the Google keyboard for iOS employs gesture-based typing, so you can slide your finger from one letter to the next and let Google guess your intended word,” The Verge says.
“Tap the Google logo and you can access traditional web search. It also appears to have distinct buttons for pictures and GIF searches, both presumably powered by Google image search. The keyboard is visually distinct from the standard Android keyboard, which incorporates voice search but no text or image-based searching.”
The Verge claims that the Google is especially interested in mobile search on iOS as smartphone users on the whole don’t do as much web searching as desctop users.
And with mobile ads commanding higher rates than desktop ads, it stands to reason that Google views increasing the number of web searches emanating from iOS devices as a strategic priority.
Moreover, it’s should be noted that Siri has also eaten into Google search volume. Indeed, Google chairman Eric Schmidt once called virtual assistants like Siri a strategic threat to Google’s core business.
“While Siri undoubtedly has its flaws, it still performs remarkably well for basic queries that users previously had to rely upon Google to answer. Today, an iPhone user looking for, say, nearby sandwich shops is much more likely to either use Siri or a third-party app like AroundMe to see what his or her food options are,” writes BGR.
The news about the iOS keybord comes alonside the report that claims the searching website has scored an important victory in its effort to win corporate clients: Home Depot is moving some of its data to Google’s cloud.
The deal, which was announced on Wednesday by Google’s Greg DeMichillie, celebrates the momentum Google Cloud Platform has gained under the leadership of Diane Greene, a co-founder of VMWare who joined Google late last year.
Landing Home Depot, the Atlanta-based construction and home-improvement retailer which has more than 2,000 stores across the U.S., Canada, and Mexico, bolsters Google Cloud’s standing among bricks and mortar businesses. Home Depot declined to provide any details on its deal with the tech giant.
CNBC claims: “Overall, Google is the No.4 player in cloud infrastructure services, according to Synergy Research, with 4 percent market share last year. Amazon’s AWS took 31 percent of the market, Microsoft’s Azure 9 percent, and IBM, 7 percent.”
Nevertheless, there are signs that the company is gaining ground. Apple has started using Google’s cloud for its iCloud, the service that allows Apple customers to store music, photos, and documents, according to an industry executive.