‘Back to the Future’: Nike Unveils the HyperAdapt 1.0, the World’s First Real Power-Lacing Sneakers

Nike has announced its “Back to the Future” Self-Lacing Shoe.

Its first glimpse of the Nike Air Mag the world saw back in 1989, when Marty McFly introduced a pair in “Back to the Future” movie. Since then, for more than 27 years, there’s been plenty of speculation about when and if science fiction would ever become fact.

Last fall, Nike just shocked the public, claiming that the true might come true. And now the company has finally unveiled the novelty, calling it “sport-informed adaptive lacing”.

The shoes can sense when their wearer steps into them and a system inside will automatically tighten, matching itself to “individual idiosyncrasies in lacing and tension preferences”, the company explained.

Nike said the technology can allow to create shoes would adjust themselves as they are worn, helping athletes and others have their shoes fix themselves according to what their wearers need. For the moment the shoes require their owner to alter the fit, but the company said that it could eventually lead to more intelligent shoes.

The company’s representatives said the HyperAdapt 1.0 were demonstrated as part of a range of new technology, which also included an update to its Nike+ app and a new material that stops mud from clogging up on the sole of football boots.

The shoes are meant to ensure that the trainers can be tightened so they fit perfectly, Nike said.

“When you step in, your heel will hit a sensor and the system will automatically tighten,” said the leader of the project of Nike, Tiffany Beers, in a statement. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”

“Wouldn’t it be great if a shoe, in the future, could sense when you needed to have it tighter or looser?” said Tinker Hatfield, who worked on the shoe, in a statement.

“Could it take you even tighter than you’d normally go if it senses you really need extra snugness in a quick maneuver? That’s where we’re headed. In the future, product will come alive.”

The “back-to-the-future” shoes will go on sale by the end of the year, in the holiday season, Nike promised. They will only be available for Nike+ app’s members and people can sign up and get notifications for when the shoes are available.

Nike has made several prototypes of these shoes and admitted that it has taken the company more than five years to develop the technology, but has not previously said they will go on sale. Michael J Fox was, however, sent a pair last year on October 21, the day that Marty and Doc travel to in the film.

Cristiano Ronaldo also got hold of a pair early.

As for hoverboards, we still have to wait, although they could be on the way before too long.

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