Its first glimpse of the Nike Air Mag the world saw back in 1989, when Marty McFly introducedÂ a pair in “Back to the Future” movie. Since then, for more than 27 years, thereâs been plenty of speculation about when and if science fiction would ever become fact.
Last fall, Nike just shocked the public, claiming that the true might come true. And now the company has finally unveiled the novelty, calling itÂ âsport-informed adaptive lacingâ.
The shoes can sense when their wearer steps into them and a system inside will automatically tighten, matching itself to âindividual idiosyncrasiesÂ in lacing and tension preferencesâ, the company explained.
Nike saidÂ theÂ technology can allow to create shoesÂ would adjust themselves as they are worn, helping athletes and others have their shoes fix themselves according to what their wearers need. For the moment the shoes require their owner to alter the fit, but the company said that it could eventually lead to more intelligent shoes.
The company’s representatives said theÂ HyperAdapt 1.0Â were demonstrated as part of a range of new technology, which also included an update to its Nike+ app and a new material that stops mud from clogging up on the sole of football boots.
The shoes are meant to ensure that the trainers can be tightened so they fit perfectly, Nike said.
âWhen you step in, your heel will hit a sensor and the system will automatically tighten,â said the leader of the project of Nike, Tiffany Beers, in a statement. âThen there are two buttons on the side to tighten and loosen. You can adjust it until itâs perfect.â
âWouldnât it be great if a shoe, in the future, could sense when you needed to have it tighter or looser?â said Tinker Hatfield, who worked on the shoe, in a statement.
âCould it take you even tighter than youâd normally go if it senses you really need extra snugness in a quick maneuver? Thatâs where weâre headed. In the future, product will come alive.â
The “back-to-the-future” shoesÂ will go on saleÂ byÂ the end of the year, in the holiday season, Nike promised. They will only be available for Nike+ app’s members and people can sign up and get notifications for when the shoes are available.
Nike has made several prototypes of theseÂ shoes and admitted that it has taken the company more than five years to develop the technology, but has not previously said they will go on sale. Michael J Fox was, however, sent a pair last year on October 21, the day that Marty and Doc travel to in the film.
Cristiano Ronaldo also got hold of a pair early.
As for hoverboards, we still have to wait, although they could be on the way before too long.