Bugatti Chiron was just introduced today ahead of the Geneva Motor Show.

The new hypercar is said to have a 261mph top speed, and costs almost £2 million. Ahead of Geneva Motor Show Bugatti has unveiled its luxurious novelty – Bugatti Chiron. Like its predecessor the Bugatti Veyron, the new hypercar is a true engineering marvel.

The Chiron is a 1,478 horsepower car capable of doing 261 mph though it weights 4,400 pounds. Here’s some of the goodness that makes the Chiron one of the most technologically impressive cars the world has ever seen.

With a primary price tag set at about $2.5 million, the new Bugatti becomes a very expensive engineering exercise, a showcase of the Volkswagen Group’s engineering and design talent at the highest level.

The hypercar was named after Louis Chiron, who raced for Bugatti in the 1920s and 1930s. It is said to reach a top speed of 261mph with 0-62mph coming up in less than 2.5 seconds, 0-124 in less than 6.5sec and 0-186mph in 13.5sec.

“Sure, it looks a lot like the Veyron, its electronically-limited top speed is about the same, and a lot of the powertrain and chassis components share similarities, but the Chiron is still an engineering nerd’s wet dream, even if it’s not as revolutionary as its brother. And at least until the Koenigsegg Regera comes out for real later this year, it can claim the title of the most powerful car in production,” Jalopnik writes of the Chiron.

The new model is still “all about moving the technological needle”, Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S., said when introducing the Chiron.

“It is part of human nature to cross boundaries and set new records – to run 100 m faster than ever before, to fly even further into space and to enter new realms. This striving is also our driving force at Bugatti,” he told reporters.

He went on, adding: “We are approaching the 250-mph barrier very carefully because that speed is a big stress for all components on the car. You need to be very advanced in the car’s development so the test drivers can do a professional job without risking their lives.”

“Although it shares much of the same basic vehicle architecture as the Veyron, from the mighty mid-mounted, 8.0-liter W-16 engine with its seven-speed dual-clutch transmission mounted at the front of the block to the all-wheel-drive system, Bugatti engineering chief Willi Netuschil claims 95 percent of the Chiron is new,” describes the supercar Motor Trend.

“Compared with a Veyron it is slightly wider, slightly longer, and—discounting the fin on the roof—slightly lower, but it weighs about the same,” the publication notes.

“With the Veyron, the driving dynamics on a track—the agility getting into turns, and when you can push the throttle to accelerate out—was not a priority,” Dürheimer confessed.

“But we listened carefully to the media and to some of our very fast customers who told us they would like to experience a Bugatti on the racetrack. They said they would like to have more braking power and more agility.”

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