YouTube’s Music App is Here, Aiming to Rule Sreaming Services

YouTube has launched its own music application created specifically for discovering music on the video-sharing website.

Streaming music services are becoming more and more popular and a crowded field. There’s Apple Music, Spotify, and Pandora, Rdio, Rhapsody and many others. But and YouTube is added to the list, aiming to top it by eclipsing all the competitors.

The most popular video streaming service now has over 1 billion monthly active users. Thanks to YouTube, Google has paid out over $3 billion to the record industry to date, in addition to providing a ton of promotion for artists, “helping fuel ticket sales, move merchandise, and boost album and song downloads.”

And today’s launch was created to help artists, and,  of course, to give YouTube fans to the possiblity to discover music.

“Today, any artist can upload a video to YouTube and get discovered by over 1 billion people around the globe. That global exposure has allowed YouTube and Google to pay out over $3 billion to the record industry to date. But it’s also provided an incredible source of promotion for artists, helping fuel ticket sales, move merchandise, and boost album and song downloads. Just this month, Adele’s “Hello” became the fastest rising video of the year on YouTube, while also breaking the record for first week download sales,” YouTube said on its official blog.

You might be wondering why the network would need a separate music app, especially considering the fact that there’s an existing app you can use for such purposes.

First of all, it’s much simplier. Within seconds of downloading the app, you’re logged to your Google account and all of the music videos you’ve ever watched tagged as favorite were gobbled up by the site’s algorithm to create a station of “endless personalized music” suited to your personal tastes.

Jacob Siegal of BGR also noted: “I appreciated the simplicity of the app, but the speed is what really caught me off guard. Menus open quickly, transitions are smooth and stations begin playing the instant you tap on them.”

At the same time, the novelty doesn’t pretend to replicate popular Play Music. In the new YpuTube app you is not allowed to create playlists as the service does it instead of you – it creates “My Mix,” which combines tracks you’ve listened to, tracks you’ve liked, and some new stuff it thinks you might like to discover.

You can search and listen to any music for free, with ads. If you’re a YouTube Red subscriber, the ads go away and you get power features, for example that My Mix playlist is automatically saved for offline playback.

The goal, says T. Jay Fowler, who heads up the development of music products at Youtube, is to give you something that will be ready and waiting when that subway door closes and you realize you’ve forgotten to prepare your entertainment but are no longer connected to the internet.

“A lot of people think of YouTube as a place you come to consume, lean forward, and then go someplace else, but we want people to have those leanback sessions,” says Fowler. “It’s important for people to understand that this experience, when unlocked with Red, is deeply portable.” In place of control, you get convenience.

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