‘Sorry, Twitter’: Facebook Releases Notify, Its Much-Anticipated News Alerts App

Facebook launched the app that provides users with the ability to choose preferred content sources they want to get real-time notifications from.

Today Facebook is considered to be the world’s largest social network with more than 1.5 billion users from around the globe.

However, Mark Zukerberg doesn’t intend to stop and he’s constantly seeking ways to add another billion of Facebook’s fans also by making efforts to tap different markets, even those that have slow Internet connection.

Today Facebook launched Notify, an app that allows users to select their most liked news sources as well as the sources he or she is subscribed to. The apps separates itself from Facebook’s main mobile platform by having the notifications persist even through the lock screen.

“You’ll receive notifications, delivered right to your lock screen,”writes Facebook. “To see more, just swipe or tap through any Notify notification to open the link in the app’s browser where you can read the full article, watch the video, or view the site.”

“Everyone has different interests, so whether you’re into sports, celebrities, news, movies, music or shopping, Notify makes it easy to find notifications you’re into with a broad selection of great “stations” across a variety of categories.”

Notify allows a user to choose between 70 publishers and customize his or her alerts to only send news about specific companies, cities, sports teams, music genres and more. Each is sent as a push notification and shown in the app’s feed for 24 hours, and can be clicked through to read an associated link.

Today the applocations becomes available on Apple’s operating system in the US. And it’s believed to replace Twitter even considering the fact that it doesn’t offer the real-time discussion and independent voices.

The push notifications only include an extract of information, like a headline, but a link within the notification will direct you to the publisher’s mobile webpage, which surfaces inside the app.

If you don’t have time to read something right away, you can save content to read later or share it with others through platforms like, of course, Facebook.

Michael Cerda, product director at Facebook is sure that mobile notifications are separated from Facebook or any other news consumption platform.

“People have different ways they want to consume information,” Cerda said. “Search is one way. Social is another way. And we think push notifications might be yet another. We see that as an evolving medium and want to be a part of that.”

Meanwhile, Facebook makes headlines with its report regarding government demands for the network’s user data surged in the first half of current year, taking a trend that began at least two years ago when the company started revealing such requests to new heights.

Government access to personal data from telephone and Web companies has become a contentious privacy issue since former spy agency contractor Edward Snowden unveiled some shocking details about the existing surveillance programs.

Government requests for account data globally increased to 18 percent in the first half of 2015 to 41,214 accounts, up from 35,051 requests in the second half of 2014, the company said in its report.

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