King Digital Entertainment, whom belongs the leading mobile game Candy Crush Saga, has been acquired by Activision Blizzard, the US computer game company behind World of Warcraft and Call of Duty.
With mobile games conquering the mobile market more and more, the appeal was obvious for Activision.
A recent research provided by intelligence company Digi-Capital says that this year spending on mobile gaming titles is expected to hit $29 billion. Which is more, by 2018, revenue from mobile games is predicted to reach $45 billion, the researcher said in May.
“Mobile gaming is the largest and fastest-growing opportunity for interactive entertainment,” Robert Kotick, Activision’s CEO, said in a statement, “and we will have one of the world’s most successful mobile game companies and its talented teams providing great content to new customers, in new geographies throughout the world.
King Digital Entertainment Plc was created back in 2003. The game maker follows the so-called freemium business model, under which you play games for free but to use extra features or goods you’re proposed to pay.
While the company has developed over 180 games, it’s Candy Crush Saga that stoles the show. That app, as King unveils, has 158 million daily users and more than 1 billion daily game plays.
“The social-gaming company has your Facebook habits to thank for much of its success. “Candy Crush Saga” was originally designed to be played on the social-networking giant’s website before it was released for mobile devices,” CNET writes.
“After it debuted on Facebook in April 2012, Candy Crush quickly rose in the social gaming ranks, helped by a mobile launch in November of that year on Apple’s iOS mobile software and, a month later, on Google’s Android software. A year after its release, it had surpassed the flagship game from King rival Zygna, FarmVille 2, on Facebook and would go on to be the most downloaded iOS app of 2013.”
However, even when take into consideration that the developer scored big with Candy Crush, the game maker has struggled to create a successor to it. King Digital’s adjusted revenue has fallen in each of the past four quarters while gross bookings, another measure of online sales, dropped 13 percent to $529 million in the second quarter.
“It’s the next step,” said Zacconi, who co-founded King twelve years ago. “This opens up opportunities we didn’t have before.”
A year ago one more major game acquisition took place when Microsoft bought Minecraft maker Mojang for $2.5 billion.
“At Microsoft, we believe in the power of content to unite people. Minecraft adds diversity to our game portfolio and helps us reach new gamers across multiple platforms. Gaming is the top activity across devices and we see great potential to continue to grow the Minecraft community and nurture the franchise. That is why we plan to continue to make Minecraft available across platforms – including iOS, Android and PlayStation, in addition to Xbox and PC,” Head of Xbox Phil Spencer said at the time.