WWDC 2015: Apple Unveils New Streaming Music Service

Apple® unveils Apple Music™, a single, intuitive application that combines the best ways to enjoy music — all in one place.

Apple Inc. has finally jumped into the music streaming business, unveiling Apple Music at WWDC this afternoon. Photo: Apple Inc.

Apple Inc. has finally jumped into the music streaming business, unveiling Apple Music at WWDC this afternoon. Photo: Apple Inc.

Today Apple® has disclosed Apple Music™, a revolutionary streaming music service that combines the largest and most diverse collection of music on the planet with the expertise of world-class music experts who have programmed playlists for iPhone®, iPad®, iPod touch®, Mac®, PC, Apple TV® and Android phones.

“We love music, and the new Apple Music service puts an incredible experience at every fan’s fingertips. All the ways people love enjoying music come together in one app — a revolutionary streaming service, live worldwide radio and an exciting way for fans to connect with artists,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

One can stream any song, album or playlist he/she chooses. Apple has hired the most talented music experts from around the world, dedicated to creating the perfect playlists based on a user’s preferences. The “For You” section of Apple Music provides a fresh mix of albums, new releases and playlists, which have been personalized just for a user.

Siri® is dedicated to helping users enjoy great music and have fun with Apple Music as well. One should ask Siri to, “Play me the best songs from 1994,” “Play the best FKA twigs song,” or “What was the number one song in February 2011?”

Apple’s first ever live radio station Beats 1℠ led by influential DJs Zane Lowe in Los Angeles, Ebro Darden in New York and Julie Adenuga in London will broadcast live to over 100 countries. Listeners around the world will hear the same great programming at the same time. Exciting programs on Beats 1 will offer exclusive interviews, guest hosts and the best of what’s going on in the world of music.

Furthermore, artists and fans now have an opportunity to connect with one another directly in Apple Music with Connect. Using Connect, artists can share lyrics, backstage photos, videos or even release their latest song directly to fans directly from their iPhone. Fans are able to comment on or like anything an artist has posted, and share it via Messages, Facebook, Twitter and email. The artist in his turn can respond directly to a fan.

“Apple Music is really going to move the needle for fans and artists. Online music has become a complicated mess of apps, services and websites. Apple Music brings the best features together for an experience every music lover will appreciate,” said Jimmy Iovine.

Apple Music will be available starting from June 30. Music fans around the world are invited to a 3-month free membership, after which a $9.99/month subscription fee will apply. Besides, there will be a family plan providing service for up to six family members available for just $14.99/month.

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