Facebook Launches ‘Instant Articles’ to Speed up the News Feed

Facebook Inc. introduces Instant Articles to make the publishers’ experience faster and richer on Facebook.

Introducing Instant Articles, a new tool for publishers to create fast, interactive articles on Facebook.

Posted by Facebook Media on Tuesday, May 12, 2015

Facebook Inc. has recently introduced a new feature Instant Articles that allows publishers to create fast, interactive articles on Facebook.

“As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People share a lot of articles on Facebook, particularly on our mobile app. To date, however, these stories take an average of eight seconds to load, by far the slowest single content type on Facebook. Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles,” was written in a blogpost.

Using Instant Articles, publishers can call into action a suite of interactive features: zoom in and explore high-resolution photos by tilting one’s phone, watch auto-play videos come alive as one scrolls through stories, explore interactive maps, listen to audio captions, like and comment on individual parts of an article in-line.

“We designed Instant Articles to give publishers control over their stories, brand experience and monetization opportunities,” was written in the blogpost.

A new product allows publishers to sell ads in their articles and keep the revenue, besides, they can choose to use Facebook’s Audience Network to monetize unsold inventory.

Furthermore, publishers will have the ability to track data and traffic through comScore and other analytics tools.

“Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook. Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models,” said Facebook Chief Product Officer Chris Cox.

Currently Instant Articles is supported by The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild.

“The New York Times already has a significant and growing audience on Facebook. We’re participating in Instant Articles to explore ways of growing the number of Times users on Facebook, improving their experience of our journalism and deepening their engagement. We have a long tradition of meeting readers where they are and that means being available not just on our own sites, but on the social platforms frequented by many current and potential Times users,” Mark Thompson, President and CEO of The New York Times Company, commented.

“It is great to see Facebook trialing new ways for quality journalism to flourish on mobile. The Guardian is keen to test how the new platform can provide an even more engaging experience for our readers. It is then vital that, over time, Instant Articles delivers recurring benefit for publishers, whose continued investment in original content underpins its success,” Tony Danker, International Director of Guardian News & Media, shared his opinion on a new product.

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