The research firm Slice Intelligence calculated that 957,000 people in the U.S. placed orders for the iPhone maker’s brand new product on the first day it became available.
The high anticipated device was sold out online within a few hours. Buyers of some models won’t receive their devices until next month, while others will have to wait until July.
“The most popular type of case is the Space Gray aluminum case, with 40 percent of Apple Watch buyers choosing the option, followed by: stainless steel at 34 percent, silver aluminum at 23 percent and finally Space Black stainless steel at three percent,” the company reported.
“The Black Sport Band was by far the most popular among both Apple Watch and Apple Watch Sport buyers, with 49 percent overall pre-ordering one, followed by the White Sport Band at 16 percent and the more expensive Milanese Loop ($149 versus $49 for the black Sport band) rounding out the top three at around 10 percent.”
Slice Intelligence looked at sample data from 9,080 online shoppers, and estimated that each Apple Watch buyer ordered an average of 1.3 watches and spent an average of $503.83 per device.
Apple unveiled its long-awaited smartwatch back in March, making some investors wondering whether Apple Watch would become a breakaway hit.
“Apple is being cautious. There are too many unknowns around how this product will perform,” said Van Baker, research vice president at technology research firm Gartner Inc.
Until now, wearable gadgets have not been big sellers for technology companies. Rival products such as Samsung’s Gear watches have sold poorly.
Apple hopes to change that, but it is still a big if whether the watch will appeal to buyers seeking a fashion accessory, especially if it needs to be upgraded every few years like Apple’s phones, tablets and computers.
“It could do wonders for the watch market if it means people might wear watches again, but realistically, there are a lot of doubts,” said Eric Wilson, fashion news director of InStyle.
“Fashion customers are more skeptical than anyone, so Apple has picked a tough crowd.”
The Apple Watch has the ability to make and receive phone calls (with the help of an Apple iOS mobile phone) and a new feature called Digital Touch that allows you to send transmissions to a friend with Apple Watch.
Communication with an Apple iPhone is provided via Wi-Fi and Bluetooth so if a user is in his home or network, he doesn’t have to be within a limited Bluetooth range. Which is more, the Apple Watch is designed to have “all-day” battery life.
All the watches feature digital faces that can look like traditional time pieces, show the heart beat of a friend, and display photos and interfaces for apps.
“Apple’s been very good at personalizing its products,” said Angelo Zino, an analyst at S&P Capital IQ, who said the “intimacy” of the watch was appealing. He saw 10 million in sales this year.