The Californian tech giant launched its long-anticipated nevice on Monday, revealing to public its yellow and rose gold variations with sapphire faces costing up to $17,000, while some investors were wondering whether Apple Watch would become a breakaway hit.
“Apple is being cautious. There are too many unknowns around how this product will perform,” said Van Baker, research vice president at technology research firm Gartner Inc.
Until now, wearable gadgets have not been big sellers for technology companies. Rival products such as Samsung’s Gear watches have sold poorly.
Apple hopes to change that, but it is still a big if whether the watch will appeal to buyers seeking a fashion accessory, especially if it needs to be upgraded every few years like Apple’s phones, tablets and computers.
“It could do wonders for the watch market if it means people might wear watches again, but realistically, there are a lot of doubts,” said Eric Wilson, fashion news director of InStyle.
“Fashion customers are more skeptical than anyone, so Apple has picked a tough crowd.”
Apple’s first new device since Cook became Chief Executive will be available for order on April 10 and in stores on April 24, including chic boutiques in Paris, London and Tokyo.
The Apple Watch has the ability to make and receive phone calls (with the help of an Apple iOS mobile phone) and a new feature called Digital Touch that allows you to send transmissions to a friend with Apple Watch.
Communication with an Apple iPhone is provided via Wi-Fi and Bluetooth so if a user is in his home or network, he doesn’t have to be within a limited Bluetooth range. Which is more, the Apple Watch is designed to have “all-day” battery life.
The novelty will be available in three collections, Apple Watch Sport, priced at $349 and $399 (US); Apple Watch, available from $549 to $1,099; and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000.
All the watches feature digital faces that can look like traditional time pieces, show the heart beat of a friend, and display photos and interfaces for apps.
“Apple’s been very good at personalizing its products,” said Angelo Zino, an analyst at S&P Capital IQ, who said the “intimacy” of the watch was appealing. He saw 10 million in sales this year.
The just announced updated MacBook now has an Intel Core M that draws only 5 Watts of power with a new, Terraced Contoured Battery technology “All Day Battery Life” (9 hours); 802.11ac and Bluetooth 4.0, an all-new USB-C Connector which not only transfers data via USB 3.1, but also powers the laptop, and has video out – all in a single connector.
The new device will go on sale at the price of $1299 for 8GB RAM, 256GB SSD, and 1.1 GHz Intel Core M processor with Intel HD Graphics 5300 power. There will also be a 1.2 GHz dual-core Intel Core M processor with Turbo Boost version that provides speeds of up to 2.6GHz, 8GB of memory, 512GB of flash storage and Intel HD Graphics 5300 available starting at $1,599 as well.