The Californian tech giant unveiled its plans to build two new data centres in Europe, which will be built in County Galway, Ireland, and in Denmark. The new facilities are believed to power Apple’s online services, such as iTunes and the App Store.
This investment may appear to be a boost to the European economy as it will create hundreds of jobs. Apple already employs 18,300 people in Europe, including 5,800 in the UK.
Tim Cook, chief executive of Apple, said: “We are grateful for Apple’s continued success in Europe and proud that our investment supports communities across the continent. This significant new investment represents Apple’s biggest project in Europe to date.”
“We’re thrilled to be expanding our operations, creating hundreds of local jobs and introducing some of our most advanced green building designs yet.”
Speaking of the upcoming investment, the iPhone maker has provided new details about its impact on the European economy.
Apple admitted that in 2014 it spent more than €7.8bn with European companies and suppliers, such as chip maker Arm, as it developed its products such as the iPhone and iPad.
Almost 672,000 jobs in Europe are supported by Apple, of these jobs, 530,000 are linked to the development of apps for Apple’s iOS operating system. Developers have earned more than €6.6bn in sales since the launch of the App Store in 2008.
Rytis Vitkauskas, chief executive and co-founder of London-based ticketing app YPlan, said: “iOS has been an integral part of YPlan’s growth since day one. When we initially launched we were iOS only and some of those early iOS users are still our most active customers today.”
“In the last two years we’ve grown from 0 to 1.5m users in London, New York and San Francisco and we’re now on more than 35c of London’s iPhones.”
Lisa Jackson, Apple’s vice president of environmental initiatives, who previously worked in the White House for President Barack Obama, said: “We believe that innovation is about leaving the world better than we found it, and that the time for tackling climate change is now.”
“We’re excited to spur green industry growth in Ireland and Denmark and develop energy systems that take advantage of their strong wind resources. Our commitment to environmental responsibility is good for the planet, good for our business and good for the European economy.”
Meanwhile, the world expects a new company’s product as last month Tim Cook announced that the Apple Watch will begin shipping in April.
The Cupertino company’s CEO announced the news during Apple’s quarterly earnings call with investors; the firm enjoyed a blockbuster quarter backed by massive iPhone sales and huge growth in China.
Now it will do its best to prolong this success with the launch of the device, its first major new product since the debut of iPad in 2010.
“We’re making great progress in the development of it,” Cook said. He also revealed that Apple is encouraged by the response from developers and app makers so far, saying “We’re seeing some incredible innovation.”
Upon revealing Apple Watch in September of last year, the world’s tech giant described the smartwatch as its “most personal device ever.”