Tim Cook has finally revealed to the world that the Apple Watch will begin shipping in April.
The Cupertino company’s CEO announced the news during Apple’s quarterly earnings call with investors; the firm enjoyed a blockbuster quarter backed by massive iPhone sales and huge growth in China.
Now it will do its best to prolong this success with the launch of the device, its first major new product since the debut of iPad in 2010.
“We’re making great progress in the development of it,” Cook said. He also revealed that Apple is encouraged by the response from developers and app makers so far, saying “We’re seeing some incredible innovation.”
Upon revealing Apple Watch in September of last year, the world’s tech giant described the smartwatch as its “most personal device ever.”
Today’s the first time Apple has publicly commented on the product’s release date beyond a vague window of “early 2015.”
As a rule, Apple avoids announcing significant news during earnings calls, making today a notable exception.
Some might criticize the iPhone maker for considering April to be “early” in the calendar year, but Cook doesn’t see a problem. He said that when mapping out product launches, Apple separates the year into three, four-month windows for early, middle, and late. “To us, it’s sort of within the range. It’s basically when we thought,” he said.
It should be noted that Apple had previously said the Watch would be available in “early 2015.”
“Development for Apple Watch is right on schedule,” Cook said on a conference call with analysts. “We’re going to be thrilled to start shipping it because we have a lot of customers wanting to get one.”
In any case, Cook doesn’t have to wait like everyone else. He’s already wearing the watch—and he’s hooked:
The Californian company believes that it will change the way we communicate by sending and receiving messages, answering calls made to your iPhone, and sharing personalised health information.
During the announcement, company chief executive Tim Cook said the AppleWatch, designed by Sir Jony Ive, was the “most personal device we’ve ever created”.
“It’s amazing what you can do from your wrist,” he quipped. “We are so excited about Apple Watch, and I hope you are as well.”
The Apple Watch will be available in three versions – Apple Watch, Apple Watch Sport and Apple Watch Edition. For each design there are two size options, a 38mm or 42mm watch face, and an array of different bands. The starting price for the smartwatch, which is only compatible with an iPhone 5 or later, is $349.
When Apple Watch will hit the market it could face some competition from Microsoft Band, as the device is cross-platform – meaning it can be used with iOS, Android or Windows Phone devices. Motorola, Samsung and FitBit have also recently released updates to their smartwatches.