If a woman is in yoga pants, she can definitely draw attention to any important issue.
CJ Koegel, a fitness trainer and former MTV personality, has attached a camera to her tight pair of yoga pants and caught a lot of men checking her butt out, for one reason â€“ to urge them to check their own.
A 1-minute video, released earlier this month, is a public call aimed at encouraging men to get their prostates checked.
TheÂ National Cancer InstituteÂ offers a definition of the potentially deadly condition. Statistics show that of the roughly 233,000 newly-diagnosed cases, about 13 percent of men die from the condition.
â€śCancer that forms in tissues of the prostate (a gland in the male reproductive system found below the bladder and in front of the rectum). Prostate cancer usually occurs in older men.â€ť
The new experiment comes after the controversial viral clip made by feminist group HollaBack, which counted the number of cat calls one woman received over 10 hours.
There also was another project in New York, called â€śDrunk Girl in Publicâ€ť that featured an intoxicated girl walking the streets and being approached by men eager to take her home.
The footage caused a backlash after three male actors came forward and said they were tricked into thinking it was a sketch and it would not be aired to appear authentic. The star of the hidden cam video later apologized for also being duped, says Inquisit.
The â€ścheck your butt’ campaign, similar to the â€ścoppa feelâ€ť campaign, is encouraging men to check the skin between their bottom and groin for a lump that could be cancerous.