Microsoft to Replace its Nokia Brand with ‘Microsoft Lumia’

Microsoft has just unveiled the name of its future smartphone – Microsoft Lumia.

It's finally more or less clear what Microsift is going to do with its purchase Nokia. Photo: pestoverde/Flickr

It’s finally more or less clear what Microsift is going to do with its purchase Nokia. Photo: pestoverde/Flickr

It’s been a long and structured process since Microsoft finalized the deal to acquire Nokia’s Devices & Services division back in April, but now the company shed a bit of light on what will happen to the Nokia brand in the hardware realm.

As noted in this Nokia France Facebook post, followers will be notified of a name-change to the Page in the coming days, and it will now be dubbed… Microsoft Lumia. Sources familiar with the matter has also confirmed that this social media-rebranding will continue in other countries in the coming weeks.

“Microsoft has been slowly redirecting some Nokia pages over to Microsoft.com, and many would probably have guessed that Microsoft Lumia was a safe bet to replace the Nokia brand on devices. While the Nokia brand will of course live on, given that the Finish company still exists as a standalone entity, it’s a notable development nonetheless,” reports The Next Web.

The multi-billion deal, which was announced back in September 2013, was approved by Nokia shareholders one month later, and then was approved by governmental regulatory agencies around the world.

“Today we welcome the Nokia Devices and Services business to our family. The mobile capabilities and assets they bring will advance our transformation,” said Microsoft CEO Satya Nadella at the time. “Together with our partners, we remain focused on delivering innovation more rapidly in our mobile-first, cloud-first world,” he added.

The tech company also welcomed personnel with deep industry experience in more than 130 sites across 50 countries worldwide, including several factories that design, develop, manufacture, market and sell a broad portfolio of innovative smart devices, mobile phones and services.

The deal provides Microsoft Corp access to Nokia’s smartphones and its design team as the software giant struggles to compete against world-known companies after missing the mobile revolution.

Steve Ballmer, who recently left Microsoft after 30 years of work, said: “It’s a bold step into the future — a win-win for employees, shareholders and consumers of both companies.”

“Bringing these great teams together will accelerate Microsoft’s share and profits in phones, and strengthen the overall opportunities for both Microsoft and our partners across our entire family of devices and services,” he added.

Nokia was used to be at the top of the mobile market with its virtually indestructible handsets. However, the Finnish company was quite slow to develop smartphones and lost the battle field to Apple and other market giants like Samsung and HTC.

Elop, who joined the company four years ago, famously compared Nokia to a man on a burning oil platform who had no choice but to leave it.

Under the deal, the software company paid €3.79bn to buy Nokia’s Devices & Services business, and €1.65bn to license Nokia’s patents for 10 years.

Under the terms of the deal Microsoft also purchased the Asha brand and licensed the Nokia brand for use with current Nokia mobile phone products.

“This element provides Microsoft with the opportunity to extend its service offerings to a far wider group around the world while allowing Nokia’s mobile phones to serve as an on-ramp to Windows Phone,” Microsoft said in a statement.

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