‘Fifty Shades of Grey’ Trailer the Most-Viewed Ever, Studio Says [Video]

The preview of the upcoming “50 Shades of Grey” erotic novel was viewed more than 100 million times.

The “Fifty Shades of Grey” trailer isn’t just the most-watched trailer of this year— the studio behind claims the video of the upcoming erotic novel is the largest online trailer launch ever, thanks to social media.

Universal, which stands behind the production of the famous novel adaptation, says the two-and-a-half-minute video gathered more than 100 million views. That’s roughly the same number of books E.L. James’ erotic trilogy has sold worldwide.

“It’s not yet clear where all of those views have come from. Universal’s official YouTube channels took in 32.3 million viewers, while approximately 40 million views came through Facebook pages from Universal and BeyoncĂ©, who re-recorded her hit “Crazy in Love” for the trailer,” Time writes.

“Around 13 million views came from sites like Apple, IMDb and Yahoo, while unofficial YouTube uploads brought in roughly another million.”

By the way, the last ten seconds of the new video may appear not quite safe for work, but the trailer earned the green-band (for general audiences) approval.

There was actually a sanitized for network television version that was launched today on “The Today Show” which was followed by an interview with the cast and a clip from the movie.

The first trailer was preceded several days ago by what amounted to a teaser to the trailer presented by BeyoncĂ© Knowles’s Instagram account.

The star of “Austin Powers: Goldmember” and “The Pink Panther” will be singing a version of “Crazy in Love” for the film adaptation of the extra popular E.L. James novel, some of which is sampled in the above trailer.

“It was certainly a different way to drop a yet another teaser for a trailer,” writes Scott Mendelson of Forbes. “But them’s the breaks as the technology changes how marketing materials like this are dispersed. In this day and age, how a trailer is released is arguably as much of a news story as the existence of said trailer and what it contains about the film it is advertising.”

Moral watchdogs in the US have already triggered a furious attack on the released trailer for much-hyped erotic romance, claiming that the adaptation encourages sexual violence.

Thus, Morality in Media admitted that the movie cultivated a rape culture which was now permeating US society.

“With the popularity of this book, mainstream opinion-makers (like Oprah, the Today Show and Broadway) are telling the public (especially youth) that humiliation, degradation and torture in sex is normal and to just give it a try,” said the Washington-based group.

The anti-pornography organisation named the film’s central figure, Jamie Dornan’s Christian Grey, a “stalker and batterer.” It said in a statement: “Is this really the kind of relationship we want our daughters, relatives and friends willingly entering into? Do we really want our sons to become Christian Greys, practicing a violent masculinity that degrades men as well?”

The separate Parents Television Council launched a whole attack at US network NBC for showing the trailer during its Today morning show and demanded for the movie to receive an NC-17 rating (equivalent to an 18) from US censors.

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