The “Fifty Shades of Grey”Â trailer isnât just theÂ most-watched trailer of this yearâ the studio behind claimsÂ the video of the upcoming erotic novelÂ is theÂ largest online trailer launch ever, thanks to social media.
Universal, which stands behind the production of the famous novel adaptation, says the two-and-a-half-minute videoÂ gathered more than 100 million views. Thatâs roughly the same number of books E.L. Jamesâ erotic trilogy has sold worldwide.
“Itâs not yet clear where all of those views have come from. Universalâs official YouTube channels took in 32.3 million viewers, while approximately 40 million views came through Facebook pages from Universal and BeyoncĂ©, whoÂ re-recorded her hit âCrazy in LoveâÂ for the trailer,” Time writes.
“Around 13 million views came from sites like Apple, IMDb and Yahoo, while unofficial YouTube uploads brought in roughly another million.”
By the way, the last ten seconds of the new video may appear not quite safe for work, butÂ the trailer earned the green-band (for general audiences) approval.
There was actually a sanitized for network television versionÂ that was launchedÂ todayÂ on âThe Today ShowâÂ which was followed by an interview with the cast and a clip from the movie.
The first trailerÂ was preceded several days ago by what amounted to a teaser to the trailer presented byÂ BeyoncĂ© KnowlesâsÂ Instagram account.
The star of âAustin Powers: GoldmemberâÂ and âTheÂ PinkÂ PantherâÂ will be singing a version of âCrazy in Loveâ forÂ the film adaptation of the extra popularÂ E.L. JamesÂ novel, some of which is sampled in the above trailer.
âIt was certainly a different way to drop a yet another teaser for a trailer,â writes Scott Mendelson ofÂ Forbes. âBut themâs the breaks as the technology changes how marketing materials like this are dispersed. In this day and age, how a trailer is released is arguably as much of a news story as the existence of said trailer and what it contains about the film it isÂ advertising.â
Moral watchdogs in the US have already triggeredÂ a furious attack on theÂ releasedÂ trailerÂ for much-hyped erotic romance, claiming that the adaptation encourages sexual violence.
Thus,Â Morality in MediaÂ admitted thatÂ the movie cultivated a rape culture which was now permeating US society.
âWith the popularity of this book, mainstream opinion-makers (like Oprah, the Today Show and Broadway) are telling the public (especially youth) that humiliation, degradation and torture in sex is normal and to just give it a try,â said the Washington-based group.
The anti-pornography organisation namedÂ the filmâs central figure, Jamie Dornanâs Christian Grey, a âstalker and batterer.â It said in aÂ statement: âIs this really the kind of relationship we want our daughters, relatives and friends willingly entering into? Do we really want our sons to become Christian Greys, practicing a violent masculinity that degrades men as well?â
The separate Parents Television Council launched a whole attack atÂ US network NBC for showing the trailer during its Today morning show and demandedÂ for the movieÂ to receive an NC-17 rating (equivalent to an 18) from US censors.