5 Laws of Social Media Marketing

Leveraging the power of content and social media marketing (SMM) can help elevate your audience and customer base in a dramatic way.

Photo: Jason Howie/Flickr

Photo: Jason Howie/Flickr

Social media marketing is all the rage these days. From Facebook Fan pages and groups to Google plus, there are so many social media platforms that any firm can use to grow their brand and engage with their audience. The problem, however, is that social media marketing is right now, a bit like the Wild West.

Everyone seems to be doing everything he or she can to get people’s attention. Unfortunately, not all of these tactics and methods are ethical or even productive. This brings us to an important question: how can you successfully execute a social media marketing campaign that will result in a win-win situation for both you and you audience?

If you take the following unwritten laws seriously, you should be able to build a brand and a business that has a tribe that will always be loyal to you.

The Law of Perception

The first law of social media marketing is the Law of Perception. The law states that if you are able to perceive your audience’s needs and requirements, you will have an edge over your competition. You need to know what your audience wants and then give it to them.

How do you do this? By doing some active listening. Many brands and companies routinely state that they are always open to ideas, feedback and suggestions, but their actions suggest otherwise. Take advantage of this lackadaisical attitude and hone in on it. Be the brand that truly listens to their audience.

The Law of Relentless Giving

Do you know what separates excellent, world class companies from the mediocre average organizations? It is the ability to give. This law states that if you give relentlessly, you’ll get the returns many-fold. There’s nothing new here really. It is the universal principle of cause and effect.

If you give tremendously of yourself, you will eventually build a tight-knit group of fans who will do anything to spread the word about your business. These could take any form: free vacations tend to be incredibly popular (vacation vouchers can be acquired through companies such as Get Up and Go).

The Law of Quality

This simply states that if you commit to high-quality standards, your brand will be associated with quality. That way, you will appear as an authority in your niche and industry and become known as the first port of call whenever new prospects want to buy the products you are offering. On social media, this can translate into creating and disseminating high-quality information, giving away free high-quality samples and so on.

The Law of Fun

This states that if you don’t take yourself too seriously and find humorous ways of spreading the word about your brand, your brand WILL go viral. So, devote yourself to creating interesting and fun content. It could be in the form of videos, interactive, light-hearted Q&A sessions, and “state of the organization” addresses… whatever appeals to you as a brand. For instance, once a month you can schedule an interactive session using Google Hangouts or do a webinar. Here, some of your brand ambassadors can engage with your audience and they can ask questions about whatever your business offers.

The Law of Asking

This states that if you have done all the above-mentioned, you can ask your audience for help in creating new products and services. This is an easy, simple thing to do really. You could organize a survey, and send out questionnaires about possible product ideas that your audience might be interested in.

Moreover, you know the best part, once you have them on board, you can get them to pay for a prototype or select the alpha and beta testers from the group. You can’t go wrong with this.

Finally, take a cue from one of the world’s social media marketing legends: Give, give, give until you cannot give anymore… then give again. You’ll be amazed at how much love your brand will get from your audience, customers, prospects, clients and consumers.

About the author

Oscar King has worked in marketing for well over a decade and likes to write about his experiences online and tricks he has picked up for improving sales. You can learn more about him by visiting his Google+ profile.

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