Tourism New Zealand introducesÂ drones to make âdroniesâ the new âselfiesâ the upcomingÂ ski season.
Dronies, or short videos of yourself captured using a drone, unveil the new possibilities of the remotely controlled, pilotless aircraft.
The term was taken into use justÂ three months ago in response to Photojojo founder Amit GuptaâsÂ videoÂ of himself and the mountain on which he and his friends were standing.
The trend has since taken off on social media sourcesÂ including Facebook and Instagram, with more than 1200 uses of the #dronie hashtag.
“New Zealandâs tourism authority is now planning to cash in on the trend, buying a $1400Â DJI Phantom 2 Vision+ droneÂ to tour the countryâs ski slopes, as well as Queenstown and Lake Tekapo, to capture tourist dronies,” writes News.
Twitter was amongÂ the first ones to make use of the new term, introducing it to the Cannes Lions advertising festival last month.
“The social media company used a flying camera to take short videos of people in a garden, then used video editing to make it look like the drone started its journey in space before zooming in on the waving participants,” The Telegraph says.
Tourism New Zealand Australia general manager Tony Saunders explained to reporters that the interesting project was designed to appeal to the tourism marketâs “younger audience, who we know are all about selfiesâ.
âObviously, everyone is aware how popular selfies are and dronies are getting a lot more attention,â Mr Saunders said. âDronies are an innovative way to capture their favourite memories.â
The DJI drone will record eight-second, full high-definition videos of tourists, starting with a close-up and panning back to reveal the Kiwi ski slopes.
The drone will tour New Zealand this month and next, including Coronet Peak, Cardona, Mount Hutt, and Mount Cook, with participantsâ videos emailed to them so it can be shared to social media websites.
Mr Saunders said after their use on the ski slopes, the drone could be used to capture dronies of cycling, touring or golfing holidays in the country.
Dronies could become more popular outside the tourism industry in future, if drone enthusiasts are to be believed.
Sky Cam USA owner David Quinones plans to launch a drone video website,YouDrone.com, for flying videos later this year.
Tony Saunders said: âWe are excited to be the first country to launch the new NZdronie service for consumers and hope it will add another dimension to the way people share their holiday memories.
“New Zealandâs scenery is unparalleled so we wanted to give visitors the opportunity to show their spectacular surrounding to friends via social media, blowing a traditional selfie out of the water. If a picture says a thousand words imagine what a dronie can do.â