With Facial Recognition Partnership, Match.com Will Find Lookalikes of Your Ex

Match.com intends to use facial recognition to find people like your ex.

Match.com and Three Day Rule cooperated in order to help you find people who look like your ex. Photo: SauceyJack/Flickr

Match.com and Three Day Rule cooperated in order to help you find people who look like your ex. Photo: SauceyJack/Flickr

You may assure that you’re looking for a potential mwho looks exactly like Brad Pitt or sexy Scarlett Johansson, but chances are you do have a “type” and it looks a lot like your ex.

Match.com has announced its intentions to cooperate with Three Day Rule, a personalized matchmaking service that will find you a date that looks like your ex. 

“This Match partnership is additionally uncanny, because it implies that technology can somehow erode individual identity — make us interchangeable, even on the most intimate level. It’s a concern that sites like Match and OkCupid kind of fan already,” The Washington Post writes.

It’s also a concern that, in this case, is probably a bit overblown.

“I mean, I understand where people are getting that from,” said Talia Goldstein, the CEO of the company partnering with Match on this facial recognition tool. But in practice she says, the tool is actually based on a very intuitive, old-school, and not particularly sinister logic: “‘ Attractive’ means different things to different people.”

“People have a type and it’s not necessarily about height or race or hair color, but a lot of it is about face shape,” the CEO added.

However, the unusual offer comes with a price: Three Day Rule’s premium service requires $5,000 for a six-month package. Simple base is beneficial for clients who have no time to find mates while Premium members are supplied with professional matchmakers, who coach the client, meet with them, learn their preferences and even go on pre-dates with potential mates in order to save a client’s time.

Now, the matchmakers will ask for pictures of premium member’s ex-girlfriends or boyfriends to gauge the face shape its clients like most from those databases and networks.

“I’ve noticed over my years in matchmaking that people have types,” Goldstein said. “I always ask my clients to send me photos of their exes. They say that they don’t have a type, but when I see the photos, to me they look very similar. The ex’s may be different ethnicities, or have different hair color, but their facial structures are the same.”

“Facial structure will be factored in to what matchmakers are looking for to pair up their clients, in addition to personality and interests,” Mashable explains.

Caitlin Dewey of The Washington Post even tested the novelty. “I sent Goldstein photos of three male friends and asked her to run them through her firm’s facial recognition program. She couldn’t run my photos against her actual user database, out of privacy concerns, but she agreed to run them against a database of World Cup player photos.”

“But in the context of online dating, they don’t strike me as all that weird. Goldstein is quick to point out that her algorithms are human-mediated: Yes, a facial-recognition program cuts the dating pool from, say, 10,000 to 100, but a real live matchmaker then goes through to check things like personality and career and salary rang,” she conluded.

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