Microsoft is once again trying to beat its biggest rivals, Apple. In its attempt to promote the company’s new Surface Pro 3 by offering it to MacBook Air owners with additional payment.
Microsoft has announced that it will provide up to $650 in store credit for select MacBook Air models to make MacBook Air owners to switch to the Microsoft new device, which it claims has the “power of a laptop in a lightweight, versatile form.”
The offer, which started Friday and runs through July 31, can be applied only toward the purchase of a Microsoft Surface Pro 3 in order “to get the maximum trade-in amount,” the deal’s fine print states.Trade-ins must be conducted within a Microsoft retail store.
The Surface Pro 3 costs between $799 and $1,949, depending on the configuration you choose, while MacBook Air sales for $899, and Apple’s iPad Air costs $499. With the discount for turning in a MacBook Air, customers could pay just $150 for an entry-level model.
According to the terms of the deal, trade-in values may vary, which suggests that only good-condition current-generation MacBook Airs will be eligible for the full $650 credit. The MacBook Air laptops must also be in working order and traded in to one of Microsoft’s Stores in the US and Canada.
The trade-in news comes after Microsoft’s big announcement of the Surface Pro 3 last month, during which the presenters emphasized on the difference between to devices, highlighting the advantages of its lighter, thinner hybrid tablet.
Microsoft truly believes its latest model can replace a laptop, and it’s positioned directly to compete with Apple’s MacBook Air.
The 12-inches Surface Pro 3 boasts a better display than its predecessors do. It weighs only 1.76 pounds, and has a original type keyboard unlike those keyboards found on a MacBook Pro, as it’s bigger and provides an improved typing experience with the added space.
The Surface Pro 3 offers a thin design with 2560 x 1440 resolution and 3:2 aspect ratio, while inside there isCore i3, i5, or i7 processors, 4GB/8GB of RAM, Trust Protection Module 2.0 chip, and Windows 8.1. It also featires a new Surface Pen stylus with 256 levels of pressure sensitivity, aiming to compete with Apple’s ultra thin MacBook Air.
However, several analysts called the comparison illegitimate, arguing that the Surface Pro was a poor tablet when stacked against the iPad.
“This isn’t yet a fair comparison … but it’s a comparison Microsoft would like to make,” said Patrick Moorhead, principal analyst at Moor Insights and Strategy, in February 2013. “The challenge for Microsoft is that the Surface Pro doesn’t make a very good tablet. Yet.”
It’s not the first trade-in program Microsoft has targeted at people who own Apple products, either: the company offered people who traded in an iPhone or iPad up to $350 last year if they would spend it on a Windows tablet or Windows Phone.
Last year the company also made a similar offer, as when the tech giant targeted PS3 owners with $100 to trade-in for an Xbox One.