Amazon Chief Executive Jeff Bezos unveiled to public a long-awaited smartphone, which makes part of the company’s Kindle Fire line of tablets, at an event in Seattle, Washington, on Wednesday.
The new device was named the Fire Phone. It will go on sale on July 25 (preorders are available right now) and will be exclusive to AT&T in the U.S.
Which is more, Amazon’s first smartphone will cost $199.99 for a 32GB version and $299.99 for 64GB, with a two-year contract. AT&T customers will be provided with the opportunity to acquire the device contract-free via the carrier’s Next program, for no money down and 24 monthly payments of $27.
Customers can also buy Fire Phone unlocked directly from Amazon for $649. A year of Amazon Prime membership is included with purchase whether you buy from AT&T or Amazon. The device also features the Kindle Owner’s Lending Library, the only smartphone to do so.
“The 4.7-inch device boasts a 2.2GHz quad-core processor, an Adreno 339 graphics processor and 2GB of RAM. It runs Amazon’s custom version of Android, called Fire OS, and the design has Gorilla Glass on both the front and the back,” Mashable reports.
As predicted, the display of the just announced device is capable of displaying 3D images. The American tech company calls this technology Dynamic Perspective, with a 3D effect that adds the illusion of depth behind the screen, rather than outward.
“The smartphone uses four special front-facing cameras, all with a wide field of view, to detect where the user’s head is at all times,” Bezos said. Every single camera has an infrared light so the Fire Phone’s 3D effect should work even in low-light conditions.
The company’s CEO also showed how the unusual display could be used to browse and shop. By tilting the device in a certain way, a phone owner can move from one item to the next. The same feature can also scroll through web pages without touching the display.
“Amazon said it would make a software development kit (SDK) for the Dynamic Perspective available, so app developers will be able to design their apps to work with the display, which could be particularly useful for games,” Mashable writes.
“One of the things that Amazon tried to do with this phone is reduce the amount of activity and input that users have to do to get results,” said Dave Cotter, chief executive of SquareHub, an app that helps families share photos and other information.
“Instead of clicking a whole bunch of stuff, you hold the phone and it does things for you,” said the former Amazon executive, who got his first peek at the phone more than two months ago.
Besides nymerous cameras the phone has special features for video and music. It has the ability to “fling” content to another devices, such as Amazon’s Fire TV, and Xbox or a PlayStation.
The Fire Phone 3D also features predictive caching, which predicts what you’re going to stream next. Prime Music will have the “x-ray” feature to provide real-time lyrics for songs.