Pinterest has unveiled its highly expected a Windows Phone app. However, like many Windows Phone apps, there’s a catch: only a beta version is available.
“This means that while Windows Phone pinners get all the basics of Pinterest, the app is not nearly as full-featured as its iOS and Android counterparts,” Mashable explains.
“At this point, the app basically provides an easy shortcut to the mobile-web version of Pinterest, with a few native features thrown in”, a Pinterest spokesperson told reporters.
Thus, while Pinterest fans have the opportunity to follow their friends, pin new posts and take advantage of most Pinterest.com features, they won’t have many of the tools that the iOS and Android apps offers, such as a notifications menu and guided search, which rolled out to Pinterest’s web users on Wednesday.
The news comes practically a year after Pinterest launched its app for Android-running devices and iPads
News of the Android and iPad apps was announced in a post on Pinterest’s official blog. The Palo Alto-based company said it had finally responded to “very vocal” Android users who for some time had been requesting the introduction of a Pinterest app for their smartphones and tablets.
“We were listening, and our custom-designed Android app makes it simple and fast to pin, so that the time you spend on Pinterest is as productive as possible,” the company wrote in the post.
For iPad owners, “the app offers users new ways to engage with pins, whether swiping the screen to resume browsing after viewing a board, or using the embedded browser to see what others are pinning from their favorite sites.”
The online scrapbook, which lets users easily share items of interest discovered on the Web by ‘pinning’ images to a board, has grown its user base remarkably since launching just over 3 years ago.
With around 23 million members, according to online analytics firm comScore, Pinterest is now the third most popular social networking site, with only Twitter and Facebook ahead of it. In May, Pinterest raised $100 million in a round of funding that values the company at $1.5 billion.
Pinterest’s move comes as some social networking high-flyers are feeling the sting of investor disenchantment. Facebook Inc., the world’s No.1 social networking company, is trading below its $38 a share IPO price on worries about slowing revenue growth and long-term money-making capabilities.
Pinterest drove 3.68% of traffic to publishers in September, the second highest of the social networks on the list of Shareaholic is based on 13 months of data; the data was collected via 200,000 publishers that grab over 250 million unique monthly visitors.
Actually, the share of Pinterest’ overall visits increased by 66% year-over-year, more than any other social network. Pinterest now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined, reports Mashable.
Pinterest dominates among the top social networks referring traffic to women’s sites. The exception is on mobile where Facebook refers significantly more traffic than Pinterest. Twitter and Tumblr barely register.