Facebook founder Mark Zuckerberg introduced to public a new way for the social networking site’s users to log in to third-party apps anonymously – a possibility that will allow Facebook fans to keeo their identities safe while browsing.
“Today, we want to do more to put control and power back into people’s hands,” Zuckerberg said Wednesday, speaking with at the company’s F8 conference in San Francisco.
“For advertisers and app makers looking to turn a profit, the company talked up its “Audience Network,” a long-awaited mobile ad network that’s now open for registration,” explains Cnet.
“For the rest of Facebook’s developer audience, the social network promised not to break things anymore, a dramatic switch in its founding motto of “Move fast and break things.”
However, the major news for the social networking site is “Anonymous Login” that a bit modifies standard Facebook Login that allows users to try an app without revealing their personal information.
The new button which is black unlike Facebook’s iconic blue colour, allows users to enter the social network without taping their usernames and passwords, but without the sometimes unnerving commitment of handing over personal Facebook data to an untrusted source. You can do that a later date if you want, the company says.
The company claims that it is currently in the middle of testing the new optionb with a group of high-qualified developers, such as Flipboard. The news means you likely won’t see the black button in your favorite apps for several months.
“The news aligns with one of the event’s broader themes around putting people first and giving them more control over their data. Zuckerberg expounded upon this notion of improving trust and getting people more comfortable with using Facebook in conjunction with third-party apps,” Cnet reports.
By the way, the company’s founder said during the conference that “we know some people are scared of pressing [the social login button]…. if you’re using an app that you don’t completely trust… then you don’t want to give a lot of permissions.”
But according to Fast Company’s Mark Wilson, Anonymous Login isn’t totally anonymous: “Facebook Anonymous Login is a bit like Google’s Incognito browsing they introduced inside Chrome. Except, again, it doesn’t appear to be 100% anonymous because Facebook still sees the user going anonymous to check out an app. That would be a bit like Chrome keeping you logged into YouTube when you’re browsing in Incognito mode.”
Facebook also doesn’t hide its plans to win much more trust amongdevelopers, and the company’s CEO made a number of commitments to this group around the stability and security of creating apps for the social network’s platform.
“Now we’re focused on building a stable mobile platform,” Zuckerberg said, adding that the social network wants to build the “cross-platform platform” to help bridge the gaps between mobile operating platforms built by Apple, Google, and Microsoft. Facebook’s place in the world is to build a stable mobile bridge across all of these worlds, he said.