In documents, that were never meant to become available for public, the Californian tech company lays out exactly what’s holding the iPhone back: small screens and high prices.
The documents, that were created to circulate within the company, were revealed during the most recent Apple-Samsung trial, which began last week. Apple is suing its Korean rival, insisting that Samsung copied the iPhone and violated five of Apple’s patents.
The secret archives were disclosed during the trial to serve as a piece of proof that the American tech company is considering making a larger smartphone in the style of Samsung’s phones.
Several slides were also presented to the court, explaining why Apple may use larger screens in its future devices: “Strongest demand coming from less expensive & larger screen smartphones,” a slide reads. Making cheaper and bigger smartphones is what Samsung excels at.
But it’s the following slide that has the money quote: “Consumers want what we don’t have.” Ouch.
Actually, consumers definitely want smartphones with bigger screens and smaller price tags. Apple has started moving in the direction of cheaper iPhones when it introduced to public the iPhone 5C, and leaked design sketches seem to show that the next iPhone will have a significantly larger screen.
Ironically but large-screens devices were the thing Apple co-founder Steve Jobs famously and adamantly stood against. In 2010, Jobs insulted a rivals’ phones, saying that “you can’t get your hand around it” and that “no one’s going to buy” a phone that large.
And while Apple and Samsung are seeing who has broke the copyrights in reality, you can enjoy a whole series of concepts of how the future iPhone may look like with a larger screen.
The designer envisioned an iPhone with a large 5.5-inch display and a resolution of 1,568 x 878 pixels, and another with a 4.7-inch screen and a resolution of 1,338 x 750. Ciccarese posted several images, including one with the 4-inch iPhone 5S posing next to the larger-screen iPhones. Additionally, the images showed that the iPhone 6 will have a curved body.
Another designer, Martin Hajek, has introduced his vision of what iPhone 6 may look like.
The new handset, expected to be called the iPhone 6, is to come in two versions with a 4.7- or 5.5-inch screen, both bigger than the current iPhone 5 and iPhone 5S four-inch screens. Apple is the only major phone manufacturer with a screen that small, as the latest flagship Android phones from Samsung and HTC have five-inch screens.
British graphic designer Sam Beckett has once again showed his vision of the much-rumored iPhone 6 by releasing a new concept video of his ‘iPhone Air.’
The concept introduces an iPhone that is only 8 percent larger than the iPhone 5s, but it features a 17 percent larger display with 68 percent more pixels. Beckett believes that the iPhone Air will sport a 4.7-inch screen supporting a resolution of 1920x1080p — that’s 468ppi.This would represent a 17 percent jump in size with 68 percent more pixels.
There is speculation that the tech giant is working on two versions of the iPhone 6. The first may have a stronger 4.7-inch sapphire crystal display and the other one may come with a screen as large as 5.7 inches to better compete against Android phablets like the Galaxy Note 3.
According to the clip creator, reason the 4.7-inch concept doesn’t look much larger than the iPhone 5s is because “some extra space could be potentially utilized by reducing the width of the side bezels and by also slimming down the top and bottom of the phone frame.”