Apple Inc. in Talks with Comcast on Possible Deal for Streaming TV Service

Apple is reportedly in the middle of talks with Comcast Corp aimed at purchasing the streaming company.

The Californian tech giant is reportedly holding talks with Comcast Corp aiming to enter into a deal for a streaming-television service. Photo: Niall Kennedy/Flickr

Credible publications, citing sources familiar with the matter, revealed that Apple Inc is in the very middle of talks that can end with purchasing TV streaming company Comcast Corp. If so, the deal would allow Apple set-top boxes to bypass congestion on the web.

The iPad and iPhone maker, which wants its TV service’s traffic to be separated from public internet traffic, is looking for special treatment from Comcast’s cables to bypass congestion, insiders claim.

“Apple has been in talks for a faster TV set-top box with Time Warner Cable Inc, which recently agreed to be bought by Comcast,” Reuters writes. “Apple’s $99 TV box competes with similar streaming devices from Roku and Google Inc.”

Earlier this year Apple Inc acquired SnappyLabs start-up.

SnappyLabs startup was created and headed by John Papandriopoulos, an electrical engineering PhD from the University Of Melbourne who find out the way how the iPhone’s camera can make up to 30 pictures per second which is much more faster than the device’s maker can offer its users.

By the way, no details of the deal were revealed. Some sources tried to contact the Cupertino-based tech giant and SnappyLabs for comment, but they failed to reach either of the conpanies. Apple confirmed the acquisition in a statement to Recode on Sunday.

But the conpany’s spokesperson declined to reveal any specifications of the deal, saying: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

According to the Sydney Morning Herald, Papandriopoulos had told reporters in September that he had been in talks with several companies about acquiring his app, and Apple was understood to be among that group.

“In terms of commercial interest in SnappyCam, there’s been quite a bit actually, which has been great in many ways,” Papandriopoulos reportedly told Fairfax Media, adding that there was a “spectrum” of Bay Area companies showing interest.

“There are a lot of big ones, Internet giants as you like to say, and I’ve spoken to several of those as well as some smaller companies,” he said at the time.

“By bringing Papandriopoulos in-house, Apple could build this technologyand more into its iPhone, iPad, Mac, and MacBook cameras. Photographyis a core use for smartphones, and offering high-resolution, rapid-fire burst mode shooting could become a selling point for iPhones over competing phones,” Tech Crunch concludes.

Back in December the Californian device-maker has finalized one more successful for it deal, reaching an agreement with on bringing the iPhone to the world’s biggest phone company.

The move is predicted to boost the sales of the world’s popular Apple device, though it will definitely face intense competition.

The Cupertino based company already has agreements with such retailers as China Telecom Ltd. and China Unicom Ltd., which have about 455 million mobile accounts.

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