Ellen DeGeneres’ selfie is now the most retweeted photo of all time, garnering more than 1 million retweets in just 45 minutes.
The TV presenter, venturing into the audience, spoke to the oft-nominated Meryl Streep to hint about her idea: “So you are nominated a record-breaking 18 times, so I thought we would try to break another record right now with the most retweets of a photo,” she said.
“So, right now, I’m going to take a picture of us and we will see if we can break the record for the most retweets.”
She gathered A-list stars like Meryl Streep, Lawrence, Pitt, Roberts, Bradley Cooper, Kevin Spacey, Lupita Nyong’o and her brother, among others, to take the selfie with her. Jared Leto, fresh off his win for supporting actor for “Dallas Buyers Club,” joined the fun as well with a last-minute photobomb.
Kevin Spacey arguably stole the pic meanwhile, offering a rather wonderful, bemused expression amid all the grins.
“American Hustle” star Cooper helped DeGeneres to gather most of the front row to squeeze into the shot, which DeGeneres quickly uploaded onto Twitter with the caption: “If only Bradley’s arm was longer. Best photo ever.”
In only three minutes the image was retweeted about 80,000 times, over one million in less than an hour and long before midnight Sunday, the photo had been retweeted more than 2 million times, breaking a record set by President Barack Obama with the picture of him hugging first lady Michelle Obama after his re-election in 2012. His picture, tweeted Nov. 6, 2012, had more than 780,000 retweets.
Laura Olin, who was part of the Obama social media team that sent the tweet, posted “We had a good run, little tweet. We had a good run.” after the record fell.
DeGeneres went back into the aisles just a few moments later to feed her guests pizza – with Brad Pitt, Jared Leto and Martin Scorsese all reached for a slice from a pizza deliveryman escorted out by DeGeneres.
In the wake of what DeGeneres labeled the “best photo ever,” Twitter itself appeared to struggle with the demand: The service was unavailable for several minutes after the photo was posted, causing the official @TheAcademy account to apologize – twice.
DeGeneres remarked later during the ceremony for the 86th Academy Awards at the Dolby Theatre in Los Angeles: “We crashed Twitter.”
However, the biggest winners here was Samsung, which was a big sponsor of the show and bought bunch of ad time 86th Academy Awards. As VentureBeat says, Samsung also worked in several “native advertising” moments, which involved Ellen whipping out her white Galaxy Note 3 to tweet photos of the audience. Her first attempt was a blurry mess with already 150,000 retweets, but this group photo alone is clearly worth whatever ungodly price Samsung paid to sponsor the Oscars.
It was just one in a series of fun moments as Ellen won over the celebrity crowd at the Academy Awards with some gentle teasing but one person was less than impressed.
While Jennifer took jokes about falling over on the red carpet in her stride and Jared Leto laughed as Ellen dubbed him ‘the prettiest of them all’, Liza Minnelli looked less than impressed when Ellen quipped she thought she was a male impersonator, says the Daily Mail.