The world has seen works of numerous talented photograps, who used in their series various props and demostrated their imagination — but there’s no one quite like Alexander J.E. Bradley.
He is not using costumes, toys, animals or other tools. Instead of it JE Bradley brings gallons of milk to turn his creative idea into life. It may sound strange, but in reality he got hilarious pictures.
Nobody believes me when I tell them that I throw milk on people for a living,” Alexander told The Weekly Flickr in the accompanying video. “But of course when they look at my photos, their reactions are priceless… lots of smiles, laughs and bewilderment. And I think, that’s probably why I keep doing it!”
The photomaker reavealed that this crazy but creative idea came to his mind during a journey to his native country, Australia, three years ago. At the time, he planned to throw a party for his closest friends and randomly wanted to get an image of someone having milk thrown on them.
“I searched the internet for the image I had in my head, but I couldn’t find it anywhere,” Alexander recalled. “Because I didn’t want to live in this kind of depressing milkless world, I took the initiative and decided to shoot one myself. My friends and I grabbed some milk, asked a friend if he would be cool if we threw milk on him, he said yes, and the rest is history. It was fun and everyone got a kick out of it.”
“The irony though?,” the photographer adds, “I’m lactose intolerant, so I don’t even drink milk!”
When he came back to France, he decided to create a series called, “Le Grand Spectacle du Lait” (The Great Spectacle of the Milking).
To complete his task, Bradkey found people who agreed to take part in the unusual photosoot. He said that shoots were usually long with up to 10 people getting milk splashed repeatedly on them.
By the end of the day everyone admitted that they had fun watching each other’s reactions.
“Typically I burst shoot my photographs, so often I have six photos where the milk is in different stages of flight and contact,” Alexander said.
“It can be quite challenging to choose which exact instance is the best. I think over the course of the series I have got most of the moments: the anticipation and terror before the milk hits, the initial shock upon impact and usually the hilarity that ensues after the fact! I try to just take a close look at the expressions of the individual and see which one looks the most interesting.”
The photographer also spoke of the reactions that came from random people who walked nearby and unexpectedly became witnesses of his shoots.
“I remember being amazed when a group of children with their parents walked past,” Alexander said.
“They just stopped to see what we were doing. And as soon as we launched our milk they turned excitedly to their parents screaming, ‘Can we do it! Can we do it! Can we! Can we!’ I was really surprised when their parents responded, ‘Now just go and ask the nice photographer man and see if he’ll let you do it.’ Of course I did and that picture was hilarious.”