The new app, introduced by Twitter co-founder Biz Stone, is available on iOS and Android operating systems. It was designed in order to let users crowdsource questions to their social networks.
According to its creator, app Jelly allows its users to take photos and ask questions to friends and their networks.
“The concept: if you’re walking down the street and see a flower you want more information about, you can take a picture of it, crop or draw on it, and pose a question to your social networks,” CNN explains.
In the launch video, Biz Stone describes his new creation as a new way to search.
“Everyone’s mobile. Everyone’s connected. So if you have a question, there’s somebody out there that knows the answer,” Stone explains.
“In a world where 140 characters is considered a maximum length, a picture really is worth a thousand words,” Stone added in a post on Jelly’s blog. “Images are in the foreground of the Jelly experience because they add depth and context to any question.”
Jelly lets its users not only to ask questions but also to respond to a friend’s ones with a link, by drawing on the original image, or simply using text.
“Users can also forward questions using text message — so in theory, you don’t need to download Jelly to help your social connections gather answers to their questions,” Mashable reports.
“The app provides a service that already exists on a number of other platforms, including Twitter, the company Stone helped build (he left in 2011). Other sites, like Quora and Ask.com, already focus exclusively on question-and-answer style interactions.”
The new app was born out of Stone’s passion for helping people; the Twitter co-founder believes his new service can make an act of kindness relatively simple.
After leaving the world known popular microblogging service, Stone spent much of his time time thinking on how the world operated with so much connectivity.
And that was the time when he stumbled upon the idea for Jelly with cofounder Ben Finkel. Prior to Jelly, Finkel cofounded Fluther, another question-and-answer service that Twitter acquired in December 2010.
“I was trying to imagine, ‘What is the true promise of this newly, wonderfully connected society?'” Stone said in an interview with reporters. “The only thing that I can think of that makes the most sense is people helping each other.”
Stone has been working on the new service for about a year since diverting his full attention away from the startup incubator Obvious Corporation, where he worked with fellow Twitter cofounder Ev Williams.
The genius announced a permanent office in San Francisco in November. The app’s name was inspired by jellyfish, which have “a loose network of nerves that act as a ‘brain’ similar to the way we envision loosely distributed networks of people coordinating via Jelly to help each other,” Stone wrote in the blog post.