Apple Buys SnappyLabs to Improve Your High-Speed iPhone Photography

Apple gets faster photo capabilities as it acquires SnappyLabs start-up.

The Californian tech company has reportedly acquired an Australian start-up SnappyLabs. Photo: crisshots/Flickr

Apple has acquired the one-man photo technology company SnappyLabs, maker of SnappyCam, writes Tech Crunch, citing its own sources. “I first noticed something was up when we got tipped off that SnappyCam had disappeared from the App Store and all of SnappyLabs‘ websites went blank,” asures the blog’s Josh Constine.

“Sources have since affirmed that the company was acquired by Apple, and that there was also acquisition interest “from most of the usual players”, meaning other tech giants. I don’t have details on the terms of the deal, and I’m awaiting a response from Apple, which has not confirmed the acquisition,” Costine adds.

SnappyLabs startup was created and headed by John Papandriopoulos, an electrical engineering PhD from the University Of Melbourne who find out the way how the iPhone’s camera can make up to 30 pictures per second which is much more faster than the device’s maker can offer its users.

By the way, no details of the deal were revealed. Some sources tried to contact the Cupertino-based tech giant and SnappyLabs for comment, but they failed to reach either of the conpanies. Apple confirmed the acquisition in a statement to Recode on Sunday.

But the conpany’s spokesperson declined to reveal any specifications of the deal, saying: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

According to the Sydney Morning Herald, Papandriopoulos had told reporters in September that he had been in talks with several companies about acquiring his app, and Apple was understood to be among that group.

“In terms of commercial interest in SnappyCam, there’s been quite a bit actually, which has been great in many ways,” Papandriopoulos reportedly told Fairfax Media, adding that there was a “spectrum” of Bay Area companies showing interest.

“There are a lot of big ones, Internet giants as you like to say, and I’ve spoken to several of those as well as some smaller companies,” he said at the time.

“By bringing Papandriopoulos in-house, Apple could build this technology and more into its iPhone, iPad, Mac, and MacBook cameras. Photography is a core use for smartphones, and offering high-resolution, rapid-fire burst mode shooting could become a selling point for iPhones over competing phones,” Tech Crunch concludes.

Back in December the Californian device-maker has finalized one more successful for it deal, reaching an agreement with on bringing the iPhone to the world’s biggest phone company.

The move is predicted to boost the sales of the world’s popular Apple device, though it will definitely face intense competition.

The iPhone is offered in China by two small retailer but the just signed deal will link the Californian company with a bigger network and state-owned China Mobile Ltd.’s marketing power.

Chinese customers like the Apple’s smartphones and they are ready to purchase it, but the next-generation device has been eclipsed by lower-priced smartphones from Samsung and local brands.

The company’s Chief Executive Tim Cook told the official Xinhua News Agencya year ago that he expects China to surpass the United States as its biggest market. About 50 million iPhones have been sold in China in the past 2 1/2 years, according to analyst estimates.7

China Mobile has more than 750 million mobile accounts. HoweverBernstein Research conducted a research that showed some China Mobile customers prefer smaller carriers for data service.

The Cupertino based company already has agreements with such retailers as China Telecom Ltd. and China Unicom Ltd., which have about 455 million mobile accounts.

Apple keeps on making good deals in this year. Thus, a few weeks ago the iPhone maker purchased the social media analytics startup Topsy,  offering for a deal more than $200 million.

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