Ad of the Day: Kobe Bryant and Lionel Messi Share Dueling Selfies [Video]

Lionel Messi and Kobe Bryant have trekked around the world in a competition to find out who can take the best “selfie”.

Two of the world’s best athletes Lionel Messi and Kobe Bryant teamed up once again to release an advertisement for Turkish Airlines worthy of an Oscar nomination.

Football’s finest Lionel Messi and one of the most decorated basketballers of all time Kobe Bryant have gone head-to-head in a selfie shootout for a new Turkish Airlines commercial showing off the locations the company flies to. Their global journey takes them to some of the most spectacular sights the world has to offer.

Darin Brown, president of CP+B Europe, said: “Turkish Airlines are one of the fastest growing airlines in the world and we’re extremely excited they’ve chosen CP+B to partner with them as they continue their expansion. It’s incredibly gratifying to work with a brand that celebrates and recognises the power of travel and the profound impact it has on people.”

Going with the campaign’s “widen your world” slogan, Barcelona star Messi starts off the contest by sending the LA Lakers hero a picture message of himself in Moscow, accompanied by the words “It’s on”.

Kobe, naturally, responds to the challenge by getting himself to his nearest airport and jetting off to Beijing, where he takes a selfie of himself on the Great Wall of China. After Messi send a pic with a cute monkey, Bryant answers with him  getting ‘licked’ by a lion.

When Messi snorkels with little fish in the Maldives, Bryant goes to South Africa to be stalked by a great white shark. Messi looks at home suited up in Hollywood before posing in front of Istanbul’s famous Blue Mosque – only for the shot to be bombed by Bryant.

The battle of two renowned athletes continues until the pair find themselves together in the same location – at which point they dart off in the opposite direction to each other to continue their globe-trotting duel.

“We are thrilled with our latest collaboration with Kobe and Messi highlighting why Turkish Airlines is considered to be one of the best in the world,” says Fatma Yuceler, general manager, Western USA, at Turkish Airlines.

“The commercial showcases through a playful spin on ‘selfies’ the numerous global destinations Turkish Airlines flies to and our commitment to serving our passengers in more countries than any other airline. I believe this ad will be a conduit to bringing increased global awareness to our airline while supporting us further expand our network.”

This ad comes as a sequel to last December’s “Legends on Board” spot. In the previous ad, Bryant and Messi played ‘anything you can do I can do better’ to be the coolest in front of a kid on a flight, only to be beaten by the flight attendant who offered an ice-cream.

The spot became an unexpected hit on YouTube, with more than 21 million views in its first four days online. The ad has now been viewed a total of 105 million times.

Turkish Airlines’ new spot starring the sports idols is called, appropriately enough, “The Selfie Shootout.” It comes after a banner year for the digital generation’s favorite mode of photo—”selfie” was named the Oxford Dictionaries’ official Word of the Year for 2013, reports Mashable.

Both superstars are on the road to recovering from injuries. Barcelona’s Messi has been recovering from a thigh strain back home in Argentina and is expected to be ready for action in January.

Lakers star Bryant is getting over an Achilles problem, and has been tipped to make his NBA season debut at Sacramento on Friday, reports the Daily Mail.

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