One of the most popular photo-sharing apps – Instagram – has finally arrived to the world of Windows Phone. The Windows Phone Store also has another family member in the face of Waze, that is hitting the Store today. Both Instagram and Waze should be in the Store as of 11 am PT/2 pm ET, Microsoft execs said.
Actually, the news isn’t much of a surprise, as it has preciously been known that Instagram would eventually show up, thanks to an announcement at Nokia World. Instagram first debuted in iOS in October 2010, that then moved to Android in April 2012, and now, a little more than three years after its initial appearance, has at last popped up on its third mobile platform.
“[Instagram] is something our users have definitely been super interested in getting on the phone,” Todd Brix, general manager of the Windows App Store, told Mashable, “primarily because a lot of the proposition for consumers on our [platform] is the great built-in camera experience. Having the number one social-networking-plus-photo application on the platform is a great thing.”
As Brix says, Instagram — one of the world’s most popular social photo apps — coming to Windows Phone represents a huge milestone for the platform. Microsoft’s mobile OS has struggled to gain traction against the giants of iOS and Android, which dominate most markets.
Instagram’s Windows Phone app includes all the usual photo filters found on its iOS and Android versions, but it’s missing one big feature: video uploading. The lack of video is an odd omission given the increasing popularity of sharing video on the service.
“We’re not finished, and our team will continue developing the Windows Phone app to keep releasing features and bringing you the best Instagram possible,” says an Instagram spokesperson.
Other missing features include the inability to tag people in photos or view maps from geotagged photos. If you’re tagged in a photo, you’ll still be able to untag yourself and view other people’s tags through the Windows Phone app.
As Mashable reports, the arriving of Waze had been planning a Windows Phone app for some time, but Google’s purchase of the free turn-by-turn navigation services for $1.03 billion made the app’s fate uncertain.
The service offers free GPS navigation that’s updated in real-time based on traffic conditions. It relies on users to report traffic hazards, such as accidents and slowdowns, to give everyone in the app accurate and useful directions.
Google all but ignores Microsoft’s Windows Phone, claiming the platform doesn’t have enough users to justify creating native apps, although there’s no shortage of animosity between the two companies.
Now it’s clear the project wasn’t cancelled, and Windows Phone users can enjoy native apps for both Waze and Instagram. Other flagship apps, such as Path and Flipboard, have also announced plans for Windows Phone apps, although launch dates have not yet been announced.
As of this week, there are now 190,000 apps in the Windows Phone Store, with about 500 new Windows Phone apps being added to the Store daily, according to Microsoft officials. Back in August, Microsoft execs said there were 170,000 apps in the Windows Phone Store. Microsoft execs said there are currently 300,000 registered Windows Phone developers. That total doesn’t include developers who are building Windows Phone apps using the beta of Microsoft’s AppStudio tool.