Sony’s PlayStation 4 is Now Officially on Sale in the U.S.

US gamers can finally enjoy Sony’s next-generation console.

The long-awaited PlayStation 4 was finally launched tonight in New York. Photo: El Mundo Economía & Negocios/Flickr

The standard version of the latest version of the popular console goes on sale for $399 in the US.

The new device runs on an 8-core x86 processor and features a 500GB hard drive, a Blu-ray/DVD drive and 8GB of GDDR5 memory. The box also includes a new DualShock 4 controller with touchpad, as well as the new PlayStation 4 Eye — provided consumers want to pay the extra $59.

If a user wants to enjoy the online/multiplayer features of games, the new version of the famous console will require a PS Plus membership which costs $49.95 for 12 months. The service also includes automatic system and game updates, 3GB of cloud storage, access to additional game trials, betas, demos and the ‘Instant Game Collection’.

The list of new features for the PS4 includes the possibility to start playing games before they’ve downloaded completely.

According to The Next Web, the new version of the popular device, like its predecessor, also supports apps — and those at launch time include TV and movie streaming apps like LoveFilm, Netflix, Amazon, Hulu Plus, iPlayer, Demand5 and a host more region-specific titles.

Sony has described the PlayStation 4 as the hardcore gamer’s console of choice, as opposed to Microsoft’s entertainment device the Xbox One, writes The Telegraph.

The question is whether Sony will manage to compete successfully Microsoft keen to court all types of entertainment consumers.

“I don’t think I see that as a risk,” says the President of Sony Computer Entertainment Andrew House.

“We’re doing our best to balance messaging. I think it’s a question of positioning at the right point of a platform’s lifecycle. We felt it was very important, based on, frankly, a lot of learning from the PS3 experience, to be crystal clear about targeting a principal market first and making sure that this product is seen to be exciting and relevant to them. That’s not to the exclusion of other possibilities.”

He went on, adding: “I think that we would certainly want it to be an instant success. We certainly have confidence in our ability to do that.”

“That’s why I announced that our initial sales target for the fiscal year is 5 million units, which compares to 3.55m for the PlayStation 3. I think there are three very significant differences.”

House continued: “One is price. One is the degree and variety of title support and developer engagement we’ve had, and I mean that to include the interest coming from indie developers aswell. And the third is that we are going into market at the same time as our nearest competitor, rather than significantly later.”

Sony hopes that its “open courting of the burgeoning independent scene” will help to find some creative alternatives, pushing the frantic and visually stunning shoot-em-up Resogun as one of their key launch titles.

“With each successive generation it’s very difficult to predict what will be the dominant game style that will really take off during that period,” House says.“For the original PlayStation it was “arcade game quality in the home.”

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