Facebook Launches Redesigned ‘Like’ and ‘Share’ Buttons

The site announced that the ‘Like’ and ‘Share’ buttons have been redesigned, now showcasing Facebook’s shade of blue. The new design will be rolled out in the coming weeks.

The design of these tiny UI elements are therefore critical for driving engagement with Facebook pages and encouraging users to share interesting content that they find across the Web. Photo: Thomas Angermann/ Flickr

After testing a new ‘Like’ button last month, Facebook has just officially launched its redesigned ‘Like’ and ‘Share’ buttons across the internet.

Facebook’s Ray He announced the redesigned buttons in a blog post: “Today, we’re introducing a new design for both Like and Share to help people share more great content across the web. We’re already seeing a favorable increase in Likes and Shares with the new design and will be rolling these buttons out to everyone in the coming weeks.

“If you are currently using the old Like button, you’ll be automatically upgraded to the new design as part of our roll out. We’ve also made it easy for you to include the Like and Share buttons side by side and the Share button by itself.”

Actually this change may seem minor, however, think about how many times Internet users seen them. Collectively, they are seen more than 22 billion times a day on more than 7.5 million websites, helping Facebook’s referral traffic top that of all other social networks combined, according to a Shareaholic report.

As the product manager Ling Bao says it is “one of Facebook’s most valuable brand assets”, as its presence is almost guaranteed on most websites.

The Facebook buttons are ditching their light blue shade, and features a bright blue background and the Helvetica typeface. Perhaps more importantly, Facebook killed its signature “thumbs up” symbol in favor of a Facebook “F” and the word ‘Like,’ which appear on every one of various button layouts you can choose.

Facebook originally introduced the Like button in 2010. Since then, it has become a staple of every news website as it allows readers to share articles with ease. Several other social networks have followed Facebook’s footsteps and introduced share buttons of their own. As for the ‘Like’ button users see on the Facebook website and app, Facebook did not say that that will be changing.

“It’s not easy designing a button used by the whole internet,” Bao says. “This product has a lot of unique constraints, and is used by so many sites in different contexts.”

As the Verge writes, one such constraint is that the Like button is used by an incredible variety of browsers — both new ones and old ones, Bao says. ‘Like’ needs to translate to hundreds of languages without breaking the button or spilling onto the next line.

“‘They’re just buttons, why did it take so long?’ you ask, but getting a design that works across all these websites at different scales and in different browsers is quite a herculean task,” he says.

Facebook hopes websites will feel inclined to use both “Like” and “Share” buttons on their pages. After all, there is a difference between the two, which many don’t realize. Using the “Like” button will instantly post the content to Facebook, while the “Share” button will allow you to add a comment to the content or place it in a more specific place, such as a group page you manage or in a private message, says the Huff Post.

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