National Cat Day: Uber and Cheezburger Will Deliver You 15 Min of Cat Playtime for $20

Uber announced that it would be delivering kittens door-to-door today in honor of National Cat Day.

The session costs $20 and includes cupcakes, while supplies last. Requests for kitten time will only be taken between 11 a.m. and 4 p.m. by using the “KITTENS!” option via your app. Photo: CubaGallery/ Flickr

Last year a team of researchers from Hiroshima University stated that petting an animal or simply looking at cute things during your work day can help make you more productive and reduce the level of stress.

So, if you feel under weather or less industrious today you can have kittens delivered to your office for 15 minutes of play time.

And that’s exactly the way how the folks at Uber suggest celebrating the National Cat Day. In honor of the occasion, on-demand car service Uber will temporarily become an on-demand kitten service.

The idea is that anyone in New York City, Seattle, and San Francisco can request a kitten delivery and spend 15 minutes playing with kittens and enjoy cupcakes – for just one day only. It will cost you $20 which will all go towards a local city shelter.

If there exists a website in one of those three cities that did not have a kitten delivered to its offices this afternoon, then they should have their Internet privileges revoked for a minimum of three fortnights

The kittens are all available for adoption; users who find a kitten they may like to adopt are encouraged to speak with the shelter representative who is present during the kitten visit.

In order to summon the cats to you, you should open up your Uber app between 11 a.m. and 4 p.m. local time, where you’ll see a “KITTENS!” option. Uber warns that users should expect high demand, so you may have to try a few times to actually score some kitten time.

Uber Seattle General Manager Brooke Steger says the idea was a homegrown one.

“Jen Joyce, Uber Seattle’s Community Manager, and Emily Huh from Cheezeburger came up with the idea,” says Steger. “We are always trying to find innovative ways to use our platform and what’s better than an on demand kitty party to help kittens in need?”

And by the way don’t worry about the safety of the kittens, don’t be – Uber’s priority is to keep them safe and happy.

“We took precautions to ensure the kitties would be transported safely and a Humane Society representative will be riding in each car with the kittens,” Steger explained.  “We are so lucky to have the some best partner drivers in the world, they were very willing and excited to be a part of this promotion.”

Even with “a handful” of cars loaded up with kittens on the road, demand for kitten visit is likely to be high – so plan ahead, says Komo News.

“It may take multiple tries to find available kittens. Please be patient!” urges Uber’s website.

As the CNET reports, Uber, which started as an on-demand black car service, has gone the route of sensational deliveries before, and CEO Travis Kalanick hinted earlier this year that on-demand everything may not be too far off in the company’s future.

In the past, Uber has done promotional deliveries with ice cream, Valentine’s Day roses, helicopters, and BBQ.

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