LG Unveils LG Flex, the First ‘Real’ Curved Smartphone

LG Electronics unveils a curved smartphone called G Flex, to catch up with its rival, Samsung.

“LG Electronics officially took the wraps off the LG G Flex, a smartphone curved to follow the contour of the face, the first device to offer such a design in the smartphone market,” said LG in a statement. Photo: LG Electronics

Finally South Korean mobile phone maker LG unveiled its new LG G Flex on Monday, which the company claimed to be the “world’s first ‘real’ curved smartphone.”

“The LG G Flex is the best representation yet of how a smartphone should be curved,” Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company, said in a statement.

“The LG G Flex with its distinctive design, innovative hardware and consumer-centric UX represents the most significant development in the smartphone space since smartphone became part of our regular vocabulary.”

Unlike Samsung’s Galaxy Round, which has a horizontally curved screen, the LG G Flex is vertically — top to bottom — curved. The design reduces the distance between the mouth and the microphone when held up to the face, similar to traditional phones. The curvature can improve sound level by 3 dB compared to the average flat smartphone, LG said, and will fit more comfortably in the back pocket.

In landscape mode, meanwhile, watching video on the LG Flex will be like having a mini IMAX theater in your palm, LG said.

The G Flex has a 6-inch Plastic OLED (POLED) display rather than glass, giving the phone its curved shape and durability. The POLED display is brighter and more precise thanks to the application of ‘Real RGB’, which contains all three sub-pixels – red, green and blue – in one pixel.

The handset is between 7.9 and 8.7mm thick at various points and weighs 177 grams. Powered by a 2.26 GHz Quad-Core Qualcomm Snapdragon 800 processor and 2GB of RAM, the device comes with a 13-megapixel rear camera and 2.1-megapixel snapper on the front. Google’s Android Jelly Bean 4.2.2 operating system comes pre-installed, and the phone runs off a 3,500mAh battery.

According to LG, the LG G Flex features a “Self Healing” coating on the back cover – an elastic coating – which has the ability to recover from scratches and nicks quickly. The device comes with a “Dual Window” feature which divides the wide 6-inch screen into two separate windows to help multitasking.

In addition, the LG G Flex also features a “swing lock screen,” which moves the wallpaper on the lock screen depending on how the phone is held and produces different unlocking effects when the user touches different areas of the screen, writes the IBTimes.

LG’s G Flex follows the launch of Samsung’s Galaxy Round smartphone earlier this month, which also has a curved screen. Samsung’s Galaxy Round is 7.9mm thick, weighs 154g, and has a 2800mAh battery. The phone features a 13 megapixels camera and runs Android 4.3 Jelly Bean atop 3GB of RAM and a 2.3GHz quad-core processor.

Both Samsung and LG’s curved phones are only available in the South Korean market as the companies seek to gauge consumer appetite. The LG G Flex goes on sale in Korea starting next month. However, there’s no price or release date for the rest of the world.

As the Telegraph reports, the global flexible display industry is predicted to grow rapidly in the next few years. Research firm IHS Display estimates the market will be worth $1.5 billion (£900 million) by 2016 and more than $10 billion by 2019.

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