The famous tech giant has finally introduced to the world two new digital cameras – the A7 and A7R – the world’s first full-frame mirrorless cameras. The A7R features a 36.4-megapixel effective resolution and uses a 35mm Exmor CMOS sensor.
The other device has 24.3-megapixel resolution and uses the same 35mm Exmor CMOS sensor. There’s one more novelty – a fast hybrid autofocus system.
According to The Daily Tech, both unveiled cameras use Sony’s new BIONZ X processor which provides fast AF capability and feature a XGA OLED Tru-finder.
The new products are alo said to record full HD 60p video, have integrated Wi-Fi and NFC technology, and are also dust/moisture resistant.
“The A7R will be available “body-only” for $2,300. The A7 will be available with a 28-70 mm F3.5-f 5.6 full frame lens for around $2,000. The A7 will also be available “body-only” for $1,700. Sony will also offer LA-EA3 and LA-EA4 mount adapters in December for $200 and $350 respectively,” The Daily Tech informs.
“The other the Sony camera fits into Sony’s Cyber-shot line and is called the RX10. The camera has a 1.0-type 20.2-megapixel back-illuminated CMOS sensor. It is a super zoom camera boasting 24-200 mm F2.8 Carl Zeiss Vario Sonnas T zoom lens,” the publication adds.
“With these new α7 camera systems, Sony has completely redefined the look and feel of a professional-grade digital camera,” Mike Kahn, director of the interchangeable lens camera business at Sony Electronics, said in a statement.
“The α7 and α7R cameras are significantly smaller, lighter and more portable than any other full-frame interchange lens camera yet deliver image quality, power and performance that professionals and enthusiasts crave.”
According to Mashable, the tech giant added five new full-frame e-mount lenses, including mid-range zoom lenses from Sony and Carl Zeiss, two Zeiss Sonnar T TM prime lenses and a G LensTM telephoto zoom. Its interchangeable lens lineup now offers 21 different lenses.
The new devices have 9 different customizable buttons and 46 assignable functions “that can be adjusted based on shooting preferences, including fully customizable front and back dials, a rear control wheel and an exposure compensation dial.”
Its screen is a 3.0″ TFT LCD with 1.23 million dot resolution. Moreover, the 1/2 inch XGA OLED Tru-Finder electronic viewfinder boasts a 2.4 million dot resolution, 100% field of view, and 0.71x magnification. It should be similar to the Sony A99 EVF.
The new devices come a few months after Sony launched one more incredible product – Smartwatch 2.
Sony describes the water resistant Smartwatch 2 as “a multi-functional message notification device, Android app interface and music remote”.
The company said the device “reaffirms Sony’s leadership in smartwatch and wearable technology”.
The Android-powered wristwatch retains the familiar remote functionality of its predecessor: it can answer or reject phone calls, email and texts, snap photos, etc.
The new SmartWatch 2 has a bigger screen and higher resolution (1.6 inch, 220 x 176 pixels) and claims to have greater brightness than the previous version, so you can more easily read it in sunlight.
“Sony is the proud leader in the smartwatch market since introducing our first Bluetooth watch in 2007,” said Stefan K Persson, Head of Companion Products at Sony Mobile Communications.