The demand for plus-size clothing has significantly increased in the past few years, with 60 percent of American women now identifying with the plus-size market.
However, it appears that very often retailers and editors lose sight of the individuals in question.
And that’s why Sonsi.com, a retailer from the same parent company as Lane Bryant, conducted a poll of plus-size women, asking them: When describing your size, what term do you prefer?
The company has questioned 1,000 American women sizes 14 and up to find that 28 percent prefer the term “curvy.” After that, respondents’ opinion was divided: 25 percent said they prefer “plus-size” and 25 percent would prefer “full-figured.”
As The Huffington Post reports, when the polled women were given the option, many of them preferred to choose an alternative term altogether: respondents also suggested “normal,” “average” and “beautiful” as top picks.
“51 percent say their curves help define who they are. And, while the vast majority (85 percent) say they believe that beautiful bodies come in all shapes and sizes, fewer than half (49 percent) say that they embrace their own curves and find it easy to be fashionable,” writes Talking With Tami.
The woman were also asked what’s in their closets. Results showed that about 26 percent claim themselves to be trendsetters who can’t wait to buy the latest trends, with 21 percent confessing that they prefer to see the trends on their friends before wearing them and 54 percent say they do not follow the trends.
The poll also found out that 48 percent of respondents say they dress for comfort and fashion when choosing their daily clothing. 43 percent say they dress for comfort, and only 9 percent dress for fashion.
Women, who took part in the poll, were also asked how they feel about dressing for very special events. And it appeared that ‘curvy’ women have mixed feelings about dressing up.
While 44 percent embrace a wedding, cocktail party or girls night out as an opportunity to show of their curves, an equal number say they “dread having to find a suitable outfit but do my best to put together something that’s suitable.” And 13 percent say they just “pull an old outfit from my closet and hope that no one notices me.”
Talking With Tami writes: “Mostly, she takes her fashion inspiration from women who look like her. When asked to rank her sources of fashion inspiration, curvy friends and family topped the list (30 percent), with plus size icons (21 percent), plus size pages in national fashion magazines (19 percent), plus size bloggers (13 percent) and Full Figured Fashion Week runway shows (13 percent) beating out straight size icons, fashion magazines and runway shows.”
“Fashionably dressed plus size women inspire their peers more than they know. While 61 percent of women surveyed say they feel inspired when they see fashionably dressed women their size, only 36 percent say they would pay a compliment to a woman who is rocking her curves and ask where she got her look. Instead, 64 percent say they would quietly admire her look and resolve to pay more attention to their attire, or just wish they could pull together outfits like she does.”