Recent months have seen numerous reports claiming that the Californian tech giant is currently testing larger-screened iPhones, and on Monday an analyst speculated in a research note to investors that Apple does intend to release smartphones with larger screen.
“The iPhone 6 will likely have a new design and a 4.8″ display,” Peter Misek, an analyst at Jefferies LLC, wrote in the note.
“Despite still seeing risk to CQ4 and FY13 revs, we now believe better [gross margins] will allow Apple to skate by until iPhone 6 launches with its 4.8″ screen,” Misek explained in the note.
”We est ~50% of smartphone shipments have >4″ screens and that iPhone 6 will catalyze a large upgrade cycle. The stock is attractive based on the attitude change, FY15 revs >+15%, and valuation.”
The recently unveiled versions of the extremely popular iPhone both have 4-inch screens, while the 4S and its predecessors have 3.5-inch displays.
An iPhone with a 4.8-inch display will be immediately compared to the Moto X and HTC One (both feature 4.7-inch screens), although it would still have a smaller screen than the Samsung Galaxy S4, which boasts a 5-inch display.
Analysts suggest that producing iPhones with a larger display does make sense for Apple. Thus, the market research firm IDC, claims that about 40 percent of smartphones shipped worldwide in the first half of this year had screens larger than 4 inches, up from about 24 percent of smartphones last year.
“When it comes right down to it, there’s certainly demand, and Apple just leaves that market to its competition,” Ramon Llamas, research manager for mobile phones at IDC, recently told reporters.
However, do not hurry to celebrate the news: Jefferies estimates the iPhone 6 won’t come out until September 2014.
By the way, the news comes a week after the iPhone maker won the title of the most valuable brand in the world.
This year the Cupertino based tech giant has left Coca Cola behind and became the world’s most valuable brand, with its value estimated at $98.3 billion.
The 2013 report begins: “Every so often, a company changes our lives, not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 — Apple.”
Apple’s rise through the top decisions has been extremely fast: two years ago the company won only eight place with an estimated $33 billion brand value.
Not only has the iPhone maker replaced Coca-Cola as this year top positions in the rank of the most valuable includes companies from the other spheres.
Google has also eclipsed the soft drink producer this year, and it now occupies the second place, with its brand value estimated at $93.3 billion.
“It’s followed by Coca Cola with $79.2 billion, IBM with $78.8 billion and Microsoft with $59.5 billion,” Mashable reports.
“General Electric, McDonald’s, Samsung, Intel and Toyota round up the top 10. Amazon and Facebook, which are placed 19th and 52nd, have been labeled “top risers,” having risen by 27% and 43%, respectively, since last year.”