Samsung said it would unveil a smartphone with a curved display in October – a technological innovation aimed at maintaining its lead in a lucrative but increasingly saturated market.
Samsung’s mobile business head of strategic marketing D.J. Lee announced the move during the Galaxy Note 3 launch event in Seoul, Wednesday.
Samsung is trying to stay a step ahead in the race, teasing the public with its YOUM flexible AMOLED display technology last year and a prototype smartphone showcased last January.
The displays were supposed to go to market last April but has been delayed, with reports pointing to a November launch instead. Now, Samsungâ€™s head of strategic marketing for mobile business D.J. Lee has revealed that the company is planning to introduce a finished product in South Korea in October.
However, the company still may face a major challenge in making other handset components – such as batteries – that can bend with the rest of the unit.
No further details were revealed, so its unclear whether the yet unannounced phone will see an international release, or what the device will look like. This is reflected in a number of patents the firm has applied for, where Samsung describes designing devices with shatter-proof curved screens to fit more comfortably in the hand.
It has been rumored that Samsung’s debut curved handset will be a variant of its Galaxy Note 3 smartphone, and given that the handset is set to be announced at the Galaxy Note 3 launch event, this theory does seem to make sense, says the Inquirer
In this case Samsung’s first curved smartphone may feature a ‘phablet’ sized curved OLED display along with a quad-core processor, 3GB of RAM, Google’s Android 4.3 Jelly Bean mobile operating system, dual 13MP and 2MP cameras and a 3,200mAh battery.
Samsung has also been experimenting a lot with flexible displays. Technical hurdles aside, the main problem with flexible displays thus far has been figuring out a practical use for them. Samsung even went as far as to launch a contest over the summer offeringÂ cash prizesÂ totaling $20,000 for flexible display device ideas.
Curved displays are already commercially available in large-screen televisions offered by companies including Samsung and LG.
The displays are supposed to offer a more immersive viewing experience but are significantly more expensive than standard screens.
Samsung’s Nexus S was the first smartphone to offer a “Contour Display” that was designed to fit more comfortably in your palm.
Samsung is not alone in exploring curved displays. Earlier this year it was reported that Apple was experimenting with wristwatch-like iOS devices that sport curved glass.
In another attempt to break new ground, Samsung earlier this month unveiled a smart watch called Galaxy Gear, which can take photos and videos, make or take phone calls and or check emails.
Wearable technology and computers, including Google Glass, is considered the next frontier in consumer electronics following smartphones, reports the Fox News.
However, the watch received some scathing reviews, along with complaints that it only worked in conjunction with Samsungâ€™s latest oversized smartphone, the Galaxy Note III.