The advert, which is circulating around the web, claimed that iOS 7 update included a “smart switch” that automatically protected iPhones’ “delicate circuitry” when they came in contact with water.
Those who stay behind the hoax, which is uses Apple’s same font and clean white background, claim: “Update to IOS 7 and become waterproof. In an emergency, a smart-switch will shut off the phone’s power supply and corresponding components to prevent any damage to your iPhone’s delicate circuitry.”
Those people who appeared to be naiive enough to believed the ad would upgrad their next-generation devices and dunked the devices to test the feature, only to find that they had broken the expensive gadgets.
Some have taken to Twitter to express their anger. One user wrote “Ok whoever said IOS7 is waterproof GO F*** YOURSELF”. Another: “wft #iOS7 isn’t waterproof!!! now my phones at the bottom of the river.”
Let us remember that the update for the famous operating system went viral a few days ago. It was announced at the company’s annual developers’ conference back in June where chief executive Tim Cook hailed it as “the biggest change to iOS since the iPhone.”
Indeed, some analysts say the iOS 7 represents a bigger departure for users and developers in terms of the experience than the new iPhone 5s and iPhone 5c that go on sale Friday.
“I think people aren’t anticipating how big of a deal the new iOS 7 will be,” said Carl Howe, a Yankee Group analyst. “The software is very different than where they’ve been. And the thing that is going to blow people’s mind is that it’s going to make it feel like they’re getting a new phone.”
Among the major changes is a redesigned interface which has icons appearing flatter and text sharper.
The display has been designed to make the iPhone feel bigger with features crafted to reach the edge of the screen.
Other new features include iTunes Radio (a free internet radio service featuring over 200 stations), a torch setting for the iPhone and changes to Siri.
“As part and parcel of the latest version of iTunes, using iTunes Radio means that if a newly discovered song strikes your fancy, you’re only a click away from purchasing it outright,” the company said when unveiling the feature.
The launch of the radio streaming service is reportedly aimed at market-leader Pandora, whose service boasts of more than 72 million active users every month.
Even though iOS has been redesigned from the ground up, and the best part is you don’t need to run out and buy a new iPhone or iPad to truly take advantage of the updates.
“Since we make updates easy, and make them available to as many customers as possible, iOS 7 will quickly become the world’s most popular mobile operating system,” Cook said at the unveiling of the new iPhones.